Ad We earn commissions from purchases you make » read more

Top 10 list of dog toys in the UK (2025)

The bestseller list compares brands and their dog toys. Which dog toy is the best?
Best choice TOP 1
Image of Acehome A000107 dog toy
Acehome Squeaky Dog Interactive Play Toy,No Stuffing Octopus Dog Chew…
  • Bright Color and Cute OctopusThis Octopus plush dog toy with bright color is an adorable…
  • Perfect Interactive Play ToysAdding Daily Entertainment to your pets, Relieve the…
  • Squeaky and Crinkle Paper InsideThis dog toys has a built-in screaming sound on the…
BUY NOW
Offer TOP 2
Image of Petface 22060 dog toy
Petface (Little Petface) Freddi Cord, Plush Puppy Dog Toy
  • TOY SAFETY: This toy is strong but not indestructible, and will eventually become…
  • DURABILITY: Stuffed toy made to last through endless games of tug-of-war and fetch…
  • PORTABLE SIZE: Easy to carry around, making it great for both indoor and outdoor…
BUY NOW
TOP 3
Image of Wobble Wag Giggle WG021236 dog toy
Wobble Wag Giggle Allstar Innovations Ball, Dog Toy, As Seen on T…
  • INTERNAL TUBES Emit Giggle Sounds When Rolled Or Shaken
  • 6 CLUTCH POCKETS Allow Dogs To Easily Pick It Up
  • INDOOR / OUTDOOR – A Toy Perfect For Use Everywhere!
BUY NOW
TOP 4
Image of HETOO 001 dog toy
HETOO Dog Toys, Interactive Dog Football Toys with Grab Tabs, Durable…
  • ATTENTION: This is limited to interactive dog toys
  • SATISFACTION CUSTOMER SERVICE: We will dog our best to provide a friendly after-sale…
  • WHAT YOU GET: There have a needle point adapter, a pump and a dog football. The football…
BUY NOW
TOP 5
Image of Newthinking 2021-01QIAN-4-37349 dog toy
Newthinking No Stuffing Dog Toys, 5 Pack Squeaky Dog Toys Indestructible,…
  • WARM TIPS FOR DOG TOYS PACKAGE: Our plush toys are machine washable.Not a heavy chewer…
  • DOG TOY NO STUFFING DURABLE: Thicker fabric and better stitching make these unstuffies…
  • LONG PLUSH DOG TOYS WITH SQUEAKERS: Each toy is super long, made of high quality…
BUY NOW
TOP 6
Image of Chuckit! 52088 dog toy
Chuckit! Ultra Fetch Stick Outdoor Dog Toy, for All Breed Sizes
  • GO FETCH: Chuckit Performance toys are designed with you and your dog in mind, Try…
  • HIGH VISIBILITY: Easy to spot when your furry friend has decided to pop it down whilst…
  • STICK DESIGN: Safer alternative to wood or bone, that dogs will love
BUY NOW
TOP 7
Image of Zappi Co PTSHE dog toy
Zappi Co Pink Lamb Plush Dog Toy with Squeaker – Soft, durable,…
  • Interactive Squeaker - Equipped with a built-in BB whistle, the toy produces a charming…
  • Great for Chewing & Play – This toy encourages chewing, fetching, and general…
  • Durable & Smooth Texture - The plush’s corduroy material is smooth, elastic,…
BUY NOW
TOP 8
Image of Petface 22323 dog toy
Petface Heston Hedgehog Plush Dog Toy (Pack of 1)
  • TOY SAFETY: This toy is strong but not indestructible, and will eventually become…
  • FEATURES: Cute design, perfect size and texture for dogs to enjoy. Keep your pet…
  • CUDDLE FRIEND: Let your furry friend cuddle up with their new favourite toy that…
BUY NOW
TOP 9
Image of Petface 23043DS1 dog toy
Petface Latex Apple Soft Chew Dog Toy, Large
  • TOY SAFETY: This toy is strong but not indestructible, and will eventually become…
  • BENEFITS: Provides hours of entertainment while promoting healthy teeth and jaw muscles…
  • FEATURES: Strong and soft toy in the shape of an apple with a squeak that dogs will…
BUY NOW
TOP 10
Image of Animal 39220 dog toy
Animal Instincts Snow Mates Squeaky Dog Toy Soft Plush Toy For Dogs…
  • INDOOR AND OUTDOOR PLAY: Suitable for any occasion; The animal design will satisfy…
  • MACHINE WASHABLE: Throw them in the washer and you have a brand-new toy again
  • ENTERTAINMENT: Our Snow Mates include a squeak to keep your dog engaged, these plush…
BUY NOW
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/01/23.


The 10 best dog toys to buy in the UK

Picture of a dog toy

With so many great products to choose from, selecting the best dog toy for your pet can take quite some time! Of course, most dog owners will buy their furry friend a nice variety of toys to help keep them stimulated, but there are certain toys that offer different benefits. In fact, the best dog toys for your pet will likely be different from another dog, as their personality usually plays a big part in what they will like, along with the tendencies associated with their breed.

The buying guide below gives all the information you need about picking the best dog toys for your pet. So if you’re unsure of what to get be sure to read on!

What are dog toys?

Dog toys are toys that have been designed for dogs to play with. There are countless varieties of great dog toys, all of which serve different purposes, such as chew toys, tug toys, squeaky toys, and dog bones. Toys come in countless shapes, sizes, and designs, with some being designed to suit certain breeds, ages, and tendencies.

Why should you buy a good dog toy?

There are many reasons to buy your dog a selection of toys. For instance, training toys are very important for teaching younger dogs what they can chew on, while also being a relief for teething issues. Toys also encourage you and your dog to play with one another, which helps to strengthen your bond and give them plenty of exercise, such playing fetch or a game of tug. Some out of the best dog toys allow dogs to remain stimulated, too. For example, enrichment, and self-amusement toys will encourage a dog to play with itself when bored rather becoming destructive.

Plus, who doesn’t want to treat their beloved dog to some nice toys to play with? Nothing can be more fun than playing around with your dog and their toys – it’s one of the best parts of being a dog-owner!

How to choose the right dog toy in 2025?

Another picture of a dog toy

There’s plenty to take into consideration when looking for the best dog toy for your pet, as not all dogs are going to like the same thing. Be sure to think about some of the following points when choosing dog toys for your pet:

  • Breed: Different dog breeds have different tendencies, so be sure to think about this when looking for a new toy. For instance, if your dog is a breed that has chewing tendencies, like a German Shepard or Jack Russel Terrier, then obviously chew toys should be your main focus. On the other side, fetch and soft toys are great for retrieval breeds like Labrador and Golden Retrievers.
  • Durability: The best dog toy is often the one that lasts the longest! Understandably, dogs love to have a good chew and pull at their toys, so you will want to look for products made from strong materials like nylon and other hard rubbers. Soft plush toys are ideal for breeds that enjoy carrying and any dogs that like a toy to sleep with, but they can still deteriorate quite quickly!
  • Age: The age of your dog will help determine which dog toys are better suited for them. For example, puppies require chewing dog toys to help them deal with teething, which shouldn’t be too hard that they hurt their baby teeth. In this case, soft plastics or fabric toys are ideal. Adult dogs can use most types of toys with ease, especially hard rubber toys, but older dogs won’t have the same strength or energy they once did, thus may prefer something softer.

What is the best kind of dog toy in the UK?

There are so many dog toys to choose from, it’s little surprise that owners buy their pets so many different types! Here is a list of the best dog toys you can buy your pet:

  • Chewing Dog Toys: Perfect for chewing on, these are great dog toys for virtually every breed. They help keep the dog busy while also being great for their teeth - especially useful for breeds that love to chew.
  • Soft Dog Toys: Made from soft fabrics and fillings, soft dog toys are great for many dogs that like to be gentler with their toys. Ideal for breeds that love to carry or cuddle things.
  • Tugging Dog Toys: These toys are usually made from rope or plastic and are fantastic for many breeds of dog. This is because they let dogs use their instinctive nature to pull and hold their pretty, while also being a great dog toy for building a bond as you take part in the fun.
  • Fetch Dog Toys: You can easily find many great fetch dog toys, although you can’t go wrong with a tennis ball either! Most dogs love to chase something, so throwing a ball or a toy is always likely to do down well.