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Top 10 list of fabric softeners in the UK (2025)

The bestseller list compares brands and their fabric softeners. Which fabric softener is the best?
Best choice TOP 1
Image of Comfort 8720181324970 fabric softener
Comfort Fresh Sunshiny Days Fabric Conditioner Softener with Motion-Activated…
  • Tip for 10x More Freshness**: Pour Comfort bead-infused scent booster elixir on top…
  • Ultimate Combo: Use this fabric conditioner together with Persil Bio for a next level…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
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TOP 2
Image of Comfort 8720181324987 fabric softener
Comfort Pure Sensitive Fabric Conditioner dermatologically tested…
  • Add this gentle fabric conditioner to your wash, along with Persil Non Bio laundry…
  • Comfort Pure Sensitive Fabric Conditioner is Mumsnet Rated** and suitable for the…
  • This gentle yet effective fabric softener helps to smooth the fibres in your clothes…
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TOP 3
Image of Comfort 64881219 fabric softener
Comfort Perfume Creations Passion Bloom Fabric Conditioner with Motion-Activated…
  • Tip for Ultimate Freshness: Pour one full cap into the conditioner compartment of…
  • Sustainability: The bottle for this fabric softener contains 100% recycled plastic…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
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Offer TOP 4
Image of Comfort 64864564 fabric softener
Comfort Fresh Spring Blossom Fabric Conditioner Softener with Motion-Activated…
  • Tip for 10x More Freshness**: Pour Comfort bead-infused scent booster elixir on top…
  • Sustainability: Our Comfort fabric conditioner bottle contains 100% recycled plastic…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
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TOP 5
Image of Comfort 64863490 fabric softener
Comfort Ultra Fresh & Protect Fresh Sky Fabric Conditioner with…
  • Tip for Ultimate Freshness: Pour one full cap into the conditioner compartment of…
  • Sustainability: The bottle for this fabric softener contains 100% recycled plastic…
  • Effective in Short and Cold Cycles: Our laundry conditioner protects the colour,…
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TOP 6
Image of Comfort 8720181324963 fabric softener
Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated…
  • Tip for 10x More Freshness**: Pour Comfort bead-infused scent booster elixir on top…
  • Ultimate Combo: Use this fabric conditioner together with Persil Bio for a next level…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
BUY NOW
TOP 7
Image of Comfort 64859405 fabric softener
Comfort Perfume Creations Tropical Lily Fabric Conditioner Softener…
  • Tip for Ultimate Freshness: Pour one full cap into the conditioner compartment of…
  • Sustainability: The bottle for this fabric softener contains 100% recycled plastic…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
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TOP 8
Image of Comfort 64864415 fabric softener
Comfort Pure Fabric Conditioner Dermatologist-Recommended and Hypoallergenic…
  • Sustainability: The bottle and cap for this fabric softener are recyclable (excluding…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
  • Suitable for the Entire Family: An excellent choice for washing newborn and baby…
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TOP 9
Image of Lenor 8700216724968 fabric softener
Lenor Outdoorable Fabric Conditioner 480 Washes (8x60), Spring Awakening…
  • Our SolarDryTM technology gives your laundry the freshness of drying outside wherever…
  • Recycled plastic bottle excl. cap, spout and sleeve
  • Your favourite fabric conditioner with a blend of crisp and clean notes
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TOP 10
Image of Comfort C007276 fabric softener
Comfort Perfume Creations Strawberry & Lily Fabric Conditioner…
  • Tip for Ultimate Freshness: Pour one full cap into the conditioner compartment of…
  • Sustainability: The bottle for this fabric softener contains 100% recycled plastic…
  • Effective in Short and Cold Cycles: Our laundry softener delivers excellent results…
BUY NOW
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/08/27.


The 10 best fabric softeners to buy in the UK

Picture of a fabric softener

Finding the best fabric softener is always worthwhile, leaving your clothes and other fabrics feeling soft and fluffy. However, it is important to choose a good fabric softener that is suitable for your needs and preferences, which is easier said than done when there are so many products to choose from. To help find the best fabric softeners, be sure to check out the below buying guide. It covers all the information that you need to know to find the right fabric softener for your needs, including how to choose a great softener and what options are available.

What are fabric softeners?

A fabric softener is a fabric conditioner used on clothes and fabrics being cleaned in a washing machine. Applied alongside a good laundry detergent, the fabric softener coats clothes with a thin layer that helps to maintain softness by allowing the materials to keep their shape while being washed. By reducing friction, clothes remain much softer and better maintain their original shape.

Why should you buy a good fabric softener?

The best fabric softeners leave your clothes, sheets, and other fabrics feeling softer for longer. Simply add a small amount with every wash and you can expect fabrics to better maintain their original shape, helping to stay softer for much longer, which also makes them easier to iron.

How to choose the right fabric softener in 2025?

Another picture of a fabric softener

Choosing the best fabric softener is difficult when there are so many options to choose from, so here are some things to think about that can narrow your search down:

  • Skin Sensitivity: Fabric softeners contain ingredients that linger on clothes after they are washed, and these may cause a reaction to sensitive skin. If you have issues with your skin, be extra careful when choosing a softener, looking for softeners that are hypoallergenic or irritant-free. This is also recommended when used on baby clothing.
  • Size: Check the size of the fabric softener and compare this to the price, as it gives a rough idea of the cost per load. The bigger the fabric softener the more you usually save, with bulk buys and multi-buys being a great way to get more fabric softener for a better price. Also, consider how many people are using the softener, as a small bottle may be fine for one or two people households, while large families may need more volume.
  • Fragrance: One of the big selling points for fabric softeners is they provide a nice fragrance to the clothes. This is especially appealing if your detergent leaves a strong soapy or artificial smell, in which case a great fabric softener can leave clothes feeling much fresher. Always check the fragrances to see if it is something you will like, as the last thing you want is for your clothes to have a smell that you hate.

What is the best kind of fabric softener in the UK?

There are three options for softening your fabric:

  • Dryer Sheets: Dryer sheets are small sheets that are placed on top of the laundry before it is washed. They are not as effective as other types but do provide an affordable way to remove some static and keep clothes feeling softer.
  • Liquid Fabric Softeners: The best fabric softener in terms of softening and removing static, although it is also the most expensive type. This type is available in many fragrances and can come with other properties, such as maintaining fabric colour or being hypoallergenic.
  • Dryer Balls: Dryer balls are placed inside the machine before tumble drying and do a decent job of softening clothes. It is also reusable and uses no artificial ingredients, making it better for the environment.