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Top 10 list of foundations in the UK (2025)

The bestseller list compares brands and their foundations. Which foundation is the best?
Best choice TOP 1
Image of Max Factor 99350063646 foundation
Max Factor Lasting Performance Liquid Foundation, 095 Ivory, Full…
  • Fragrance-free and suitable for sensitive skin
  • Easy application; does not clog pores
  • Oil free, touch-proof formula that doesn't transfer or smudge
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TOP 2
Image of Rimmel DCOMD-3616304825101-1717943957 foundation
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage,…
  • Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean,…
  • SPF20 to protect skin from the sun.
  • Up to 35hr wear that stays all day (*compared to top 3 leading competitors'…
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TOP 3
Image of L'Oreal Paris 3600522862420 foundation
L'Oréal Paris Foundation for Face, Skincare Infused with…
  • True Match provides 24h hydration thanks to its hydrating complex consisting of Hyaluronic…
  • Start on cleansed, toned and moisturised skin. Apply your True Match foundation to…
  • The foundation enhances your natural glow whilst allowing your skin to breathe with…
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Offer TOP 4
Image of Rimmel 34778804100 foundation
Rimmel Match Perfection Foundation 100 Ivory, Medium Coverage, 24hr…
  • Cruelty free – no compromise. Now leaping bunny approved!
  • Smart tone technology to mimic skin tone and texture
  • SPF20 sun protection
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TOP 5
Image of Revlon 7265318003 foundation
Revlon Colorstay Liquid Foundation Makeup Combination & Oily Skin…
  • Product received may look slightly different than image shown whilst we update our…
  • LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup…
  • 43 SHADES THAT FIT YOUR SKIN TONE: Colorstay liquid foundation offers 43 shades for…
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TOP 6
Image of Maybelline 3600531324551 foundation
Maybelline Fit Me Foundation, Medium Coverage, Blendable With a Matte…
  • Contents: 1x Maybelline Fit Me Foundation, Matte and Poreless Finish, Medium Coverage,…
  • The ultralightweight formula is enriched with flexible micro-powders to control shine…
  • How to use: Apply the foundation onto the skin and blend using your fingertips, a…
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TOP 7
Image of Glamza Glamza foundation
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten…
  • Even skin tone, cover dark dull skin or yellow skin tone, brighten skin tone, make…
  • Directions: Always shake the bottle before use to activate. Pump foundation onto…
  • Deep oil control, regulate facial water and oil balance, improve skin stickiness…
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TOP 8
Image of Max Factor 81455007 foundation
Max Factor Lasting Performance Liquid Foundation, 109 Natural Bronze,…
  • Fragrance-free and suitable for sensitive skin
  • Easy application; does not clog pores
  • Oil free, touch-proof formula that doesn't transfer or smudge
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TOP 9
Image of L'Oreal Paris Infallible Liquid Foundation foundation
L'Oréal Paris Infallible 32H Fresh Wear Foundation, Full-coverage,…
  • Satin Finish Full Coverage
  • Transfer-resistant and contains SPF 25 & Vitamin C to protect the skin.
  • Lightweight texture that allows the skin to breathe
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/09/18.