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Top 10 list of foundations in the UK (2025)

The bestseller list compares brands and their foundations. Which foundation is the best?
Best choice TOP 1
Image of Rimmel 99350102466 foundation
Rimmel Match Perfection Foundation 200 Soft Beige, Medium Coverage,…
  • RIMMEL, LIVE THE LONDON LOOK: RIMMEL is a brand that stands for individuality, fearlessness…
  • CRUELTY-FREE BEAUTY: RIMMEL is committed to creating products that are cruelty-free.…
  • FLAWLESS FINISH: Achieve a flawless finish with our soft-focus powers that help reduce…
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TOP 2
Image of Rimmel DCOMD-3616304825101-1717943957 foundation
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage,…
  • Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean,…
  • SPF20 to protect skin from the sun.
  • Up to 35hr wear that stays all day (*compared to top 3 leading competitors'…
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TOP 3
Image of Maybelline 3600530521876 foundation
Maybelline Foundation, Dream Radiant Liquid Hydrating Foundation with…
  • Was previously named 'Dream Satin Liquid': Still your favourite Dream Satin…
  • Please check PAO (Period After Opening) symbol which denotes the product expiry time,…
  • Delivers Up to 12 Hours of Hydration: Due to the benefits of the Hyaluronic Acid…
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Offer TOP 4
Image of Max Factor 81455007 foundation
Max Factor Lasting Performance Liquid Foundation, 109 Natural Bronze,…
  • Fragrance-free and suitable for sensitive skin
  • Easy application; does not clog pores
  • Oil free, touch-proof formula that doesn't transfer or smudge
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TOP 5
Image of L'Oreal Paris Infallible Liquid Foundation foundation
L'Oréal Paris Infallible 32H Fresh Wear Foundation, Full-coverage,…
  • Scope of delivery: 1x L'Oréal Paris Infaillible 32H Fresh Wear Make-up,…
  • Water and sweat resistant, ultra-thin, breathable Fresh Wear formula for a comfortable…
  • Application: Apply to the entire face with a makeup brush or makeup sponge, blending…
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TOP 6
Image of Glamza Glamza foundation
Glamza PHOERA Foundation Concealer Makeup Full Coverage Matte Brighten…
  • Even skin tone, cover dark dull skin or yellow skin tone, brighten skin tone, make…
  • Directions: Always shake the bottle before use to activate. Pump foundation onto…
  • Deep oil control, regulate facial water and oil balance, improve skin stickiness…
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TOP 7
Image of Maybelline 3600531324551 foundation
Maybelline Fit Me Foundation, Medium Coverage, Blendable With a Matte…
  • Contents: 1x Maybelline Fit Me Foundation, Matte and Poreless Finish, Medium Coverage,…
  • The ultralightweight formula is enriched with flexible micro-powders to control shine…
  • How to use: Apply the foundation onto the skin and blend using your fingertips, a…
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TOP 8
Image of Maybelline TA-3554 foundation
Maybelline Super Stay Skin Tint Foundation, With Vitamin C*, Foundation…
  • Contents: 1x Maybelline Super Stay Skin Tint Foundation + Vitamin C*, Lasts up to…
  • Vitamin C* infused formula, Vegan formula***, With convenient drop applicator for…
  • Shake bottle well, Apply a few drops with fingers, sponge or brush, Blend into skin…
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TOP 9
Image of L'Oreal Paris 3600520469683 foundation
L'Oreal Paris True Match Liquid Foundation, Skincare Infused…
  • SPF 17
  • Non-comedogenic
  • Oil free
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/08/20.