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The 10 best moisturisers to buy in the UK

Picture of a moisturiser

Finding the best moisturiser can be difficult. There is a near-endless selection of products to choose from, all of which cater to different skin types and conditions, so knowing what moisturiser is best suited to your unique requirements is often a case of trial and error.

However, with a little bit of knowledge, it’s easy to understand what moisturizing products best suit your needs, so check out this handy buying guide for all the info you need.

What are moisturisers?

Moisturiser is a type of skincare product known as an emollient. Available in lotions, creams, and ointments, moisturisers are applied to the skin to provide protection and added moisture. In this way, the best moisturisers are mimicking the natural function of sebum in healthy skin.

Why should you buy a good moisturiser?

There is a common misconception that only people with dry skin need to use a moisturiser - almost anyone could and should use this skincare product! Our skin naturally dries throughout the day, whether after a hot shower or stepping into the cold outdoor weather, in which case a good moisturiser can rehydrate the skin to leave it looking and feeling better.

Moreover, regular use of quality moisturiser helps to combat signs of aging, with moisturised skin looking young and supple for longer, especially when it combined with an SPF to reduce UV damage. Also, people with sensitive skin conditions find great relief from moisturiser, which can help reduce itchiness, inflammation, and dry patches.

How to choose the right moisturiser in 2024?

Another picture of a moisturiser

Like any cosmetic product, finding the best moisturiser can take some time as there are simply so many options available. To help narrow the selection, here are some things to look for in a good moisturiser:

  • Skin Type: Moisturisers cater to different skin types, with the formulas differing depending on what the skin needs, so always identify your skin type to ensure you choose a suitable product. For example, moisturiser for dry skin is usually much thicker to help alleviate dry patches, while people with oily skin benefit from moisturisers with low oil content.
  • Area of Application: Always consider where you are using the moisturiser to ensure you buy an appropriate product. For instance, because facial skin is thinner and more sensitive to body skin it requires a different moisturiser than the rest of the body, so always think where need to use the moisturiser. It’s usually good to have a separate product for your face and body.
  • Skin Conditions: If you have certain skin conditions then be mindful of what moisturiser you select. For example, people with acne or skin prone to breakouts should use lightweight products that feature fewer ingredients, such as a moisturizing lotion that contains hyaluronic acid.

What is the best kind of moisturiser in the UK?

Here are some of the main types of moisturiser currently available:

  • Humectant Moisturiser: A great moisturiser for most skin types, humectant products work especially well on oily skin, with the formula being absorbed very quickly to the water in the skin for improved hydration.
  • Emollient Moisturiser: Typically sold in cream form, emollient moisturisers are some of the most common and work by filling in gaps throughout the skin. It offers exceptional protection from dehydration, making it possibly the best moisturiser for dry skin.
  • Occlusive Moisturiser: Most ointment moisturisers are occlusive, providing a thick protective layer across the skin, resulting in a thick and often oily residue when applied. It’s a great choice for aged skin but not suitable for sensitive skin.

Top 10 list of moisturisers in the UK (2024)

The bestseller list compares brands and their moisturisers. Which moisturiser is the best?
Best choice TOP 1
Image of Nivea 4005900440891 moisturiser
NIVEA Rich Nourishing Body Lotion (400ml), NIVEA Moisturiser for Dry…
  • For dry skin: The NIVEA body moisturiser is especially suitable for dry to very dry…
  • How to apply: Apply the NIVEA lotion daily to the whole body and massage into the…
  • Deep moisture: The moisturising lotion with Deep Moisture Serum, Natural Almond Oil,…
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Offer TOP 2
Image of Simple 003991 moisturiser
Simple Kind to Skin Hydrating Light Moisturiser UK’s #1 facial…
  • The bottle for this face moisturiser is recyclable and made from 100% recycled p…
  • Simple Hydrating Light Moisturiser is PETA-Approved Vegan – we don’t…
  • This dermatologically tested and non-comedogenic moisturiser contains no artificial…
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TOP 3
Image of CeraVe MB096600 moisturiser
CeraVe Moisturising Lotion for Dry to Very Dry Skin 473 ml with Hyaluronic…
  • All day hydration: Patented MVE delivery technology gives long-lasting 24 hour h…
  • Contains 3 essential ceramides (1, 3, 6-11) to protect the skin’s natural…
  • Contains hyaluronic acid to help keep skin hydrated
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TOP 4
Image of CeraVe MB112700 moisturiser
CeraVe Moisturising Cream for Dry to Very Dry Skin 454g with Hyaluronic…
  • Gentle on skin. Fragrance-free and non-comedogenic. Suitable for dry to very dry…
  • Formulated with MVE Technology to lock in moisture, providing 24-hour hydration.
  • Daily, rich moisturising cream suitable for face and body.
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TOP 5
Image of NIVEA 5025970004761 moisturiser
NIVEA Soft Moisturising Cream (500ml), A Moisturising Cream for Face,…
  • Everyday use: Body cream for use with all skin types, whether that's oily, dry,…
  • How to apply: Simply massage into the skin post-shower for maximum benefit; when…
  • Light formula: NIVEA's moisturising lotion formula refreshes the skin with Vitamin…
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TOP 6
Image of Garnier 3600541022096 moisturiser
Garnier Intensive 7 Days Shea Butter Body Lotion Dry Skin, with glycerin…
  • LEAPING BUNNY APPROVED by Cruelty Free International
  • DERMATOLOGICALLY TESTED: Garnier Shea Butter Body Lotion is dermatologically tested…
  • SOOTHING: This Intensive 7 Days FORMULA is enriched with sustainably sourced shea…
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TOP 7
Image of Elemis 10003855 moisturiser
ELEMIS Pro-Collagen Marine Cream, Anti-Wrinkle Daily Face Moisturising…
  • It also helps to improve the look of firmness and elasticity for skin that looks…
  • Formulated with powerful marine and plant actives including Padina Pavonica, Chlorella…
  • This super moisturising, yet ultra-light gel cream quenches thirsty skin and increases…
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TOP 8
Image of Garnier 3600541022065 moisturiser
Garnier Intensive 7 Days Aloe Vera Probiotic Extract Body Lotion Normal…
  • LEAPING BUNNY APPROVED by Cruelty Free International
  • DERMATOLOGICALLY TESTED: Garnier Aloe Vera Body Lotion is dermatologically tested…
  • NOURISHING: This Intensive 7 Days FORMULA is enriched with sustainably sourced aloe…
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TOP 9
Image of Garnier  moisturiser
Garnier Vitamin C Brightening Day Cream 50ml, Face Moisturiser to…
  • LEAPING BUNNY APPROVED: All Garnier products globally are officially approved by…
  • RECYCLABLE: Our cardboard box is FSC certified and can be recycled along with the…
  • FOR BEST RESULTS: Use with Our Vitamin C Micellar and Vitamin C Brightening and Anti-Dark…
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TOP 10
Image of Neutrogena 14600 moisturiser
Neutrogena Hydro Boost Water Gel Moisturiser, 50 ml (Pack of 1)
  • Dermatologist Tested – Neutrogena is a brand that is developed with dermatologists,…
  • Refreshingly Lightweight Texture – The unique oil free formula has a light…
  • Continuous Release System - The Neutrogena Hydro Boost Water Gel face moisturiser…
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/04/18.