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The 10 best perfumes to buy in the UK

Picture of a perfume

Finding the best perfume is never easy. Not only are there so many options available with new releases always around the corner, personal tastes often change over time, with many people looking for a great new perfume to try out.

Also, buying the best perfume as a gift can be a nightmare, as knowing someone else’s tastes is rarely easy. So, knowing what to look for in perfume and what options are available can make the process much easier.

What are perfumes?

Perfume is a term for any liquid fragrances applied to the body to produce a pleasant smell. There are various types of perfume available, all of which can be made from any number of ingredients. Typically, the best perfume is made from a combination of oils extracted from flowers and spices.

Why should you buy a good perfume?

A good perfume leaves a lovely smell behind, which many people enjoy.

There’s a rather simple reason to buy perfume - because you like it. Producing a nice smell on the body, people gain confidence when they find a great perfume that leaves them smelling wonderful. Some people feel more attractive when wearing an amazing perfume, while others associate the smell with strong memories (such as their mother’s perfume), and some just like smelling nice, so there is any number of reasons to buy perfume.

Perfume is also a great gift, so if you are struggling for ideas then it’s well worth consideration.

How to choose the right perfume in 2024?

Another picture of a perfume

There are so many different perfumes out there it can rather overwhelming trying to find one. Some people love many fragrances and struggle to decide on one, while others don’t really know what they want. Here’s some things to consider for finding the best perfume you can:

  • Concentration: The concentration of the perfume refers to its lasting power. Those with higher concentrations last longer, but are also more expensive. Consider how often you apply perfume, and how strong you like the smell to be after using it; those that love a strong scent throughout the day may want to opt for higher concentrations.
  • Fragrances: Finding the best perfume depends entirely on your fragrance preferences. There are so many perfumes available as there is an endless supply of ingredients that produce various fragrances. For example, floral fragrances utilise the scents from nature’s most pleasant-smelling flowers to mimic this smell, spicy fragrances consist of various exotic spices for a potent scent, while citrus fragrances produce a zesty scent. Always test various fragrances to see if you like their scents, while also thinking about previous perfumes their fragrance types to get an idea of what you might like.
  • Don’t test too many: Trying to many different perfumes is never a good idea. Our sense of smell can be easily confused when overloaded with various new smells, making it harder to determine which might be the best perfume. Try to use the blotters provided in-stores when shopping for a good perfume to get a better sense of the different fragrances and concentrations.

What is the best kind of perfume in the UK?

There’s so many great perfumes out there than finding a new one is rarely easy. Perfume types are categorised by their concentration levels:

  • Parfum: Considered by many to be the best perfume, Parfum is the type of perfumes with the highest concentrations, usually between 20-30%. A great perfume for anyone seeking a long-lasting fragrance, although it is quite costly compared to other types.
  • Eau de Parfum: The second highest concentration of perfume is known as Eau de Parfum. Expect to get around 5 hours’ worth of smell, while this type of perfume is better priced than Parfum, making it great choice for anyone seeking an affordable option.
  • Eau de Toilette: Perhaps the best-selling type of perfume, it offers concentrations between 5% and 15%, which last a few hours. Very affordable in most instances and with a wide variety of fragrances, this is the best perfume for anyone seeking a pleasant scent that isn’t too powerful.

Top 10 list of perfumes in the UK (2024)

The bestseller list compares brands and their perfumes. Which perfume is the best?
Best choice TOP 1
Image of Versace 126013 perfume
Versace Woman Eau de Parfum for Women - 100 ml
  • 100 ml
  • Spray
  • Eau de parfum
Image of Calvin Klein 134948 perfume
Calvin Klein Eternity Moment for Women Eau de Parfum,100 ml (Pack…
Image of Versace 10003679 perfume
Versace Eros Pour Femme Eau De Parfum For Women, 100 ml
  • Content: 100 ml
  • Gender: Women
  • Embodies strength, individuality and seduction
Offer TOP 4
Image of Sarah Jessica Parker 139687 perfume
Lovely By SJP EDP Spray For Women-Classically Charming, Ultra-Glamorous…
  • BEAUTIFUL, RARE, AND ALWAYS UNEXPECTED A connoisseur of fragrance, the iconic actress…
  • EFFORTLESSLY ELEGANT Enveloped in ballerina-slipper pink and adorned with SJP’s…
  • CLASSIC CHARM MEETS MODERN GLAMOUR Lovely arrives with notes of Mandarin, Bergamot,…
Image of Jimmy Choo CH006A03 perfume
Jimmy Choo Blossom Eau de Parfum, 40ml
  • Model Number: CH006A03
  • Fragrance Released 2015
  • Floral Fragrance for Women
Image of Britney Spears A0129809 perfume
Britney Spears Midnight Fantasy Eau de Parfum Fruity & Musky Scent,…
  • Midnight fantasy seduces you when the clock strikes twelve
  • Swarovski crystals resemble stars on the dark blue bottle
  • The fragrance combines floral scents and musk's which include freesia and a…
Image of Vera Wang 146628 perfume
Vera Wang Princess Eau de Toilette for Women, 100ml
  • Note: The color of the bottle is pinky/purple
  • 100 ml bottle
  • Base notes of amber and vanilla
Image of Calvin Klein 0088300103409 perfume
Calvin Klein Obsession for Women Eau de Parfum, 100 ml
  • Safety Warning: Flammable
  • 3.4 Fl Oz, 100 Ml
  • A Refreshing Oriental Woody Fragrance
Image of Katy Perry 10001223 perfume
Katy Perry Killer Queen Eau de Parfum for Women, Fruity, Floral, Jasmine…
  • Base notes of sweet, fruity, woody, white floral, patchouli
  • Sweet and fruity scent
  • An eau de parfum for women
TOP 10
Image of GIORGIO ARMANI GA1563997 perfume
Giorgio Armani SI Eau De Parfum Spray 50ml (1.7 Fl.Oz) EDP Perfum…
  • Ideal for day and night as well
  • Patchouli and vanilla complete this rich composition
  • Heart notes of may rose and freesia
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/04/18.

Further resources about perfumes