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Top 10 list of pillows in the UK (2025)

The bestseller list compares brands and their pillows. Which pillow is the best?
Best choice TOP 1
Image of Adam Home Stripe Pillows pillow
Adam Home Pillows 4 Pack Hotel Quality Side Sleeper Bounce Back Bed…
  • OUR SERVICE: We try our best to offer quick service to buyers and offers no hassle…
  • ALL SEASON: These Soft Hollow Fiber Pillows 4 pack firm are Manufactured Carefully…
  • BETTER NIGHT SLEEP: Our pillows 4 pack hotel quality firm pillows are made with carefully…
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TOP 2
Image of Adam Home DFE5-JNH-JU14 pillow
Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover Filled Pillows…
  • PACK OF 2, PERFECTING SIZE Standard 48*74 cm (19*29 inches) Size Comes in Pack of…
  • BREATHABLE PILLOWS Adam Home Bed Pillows for Neck Pain does not contain any materials…
  • 3D HALLOWFIBER & SUPERIOR DURABILITY Adam Home Quilted Pillows are Ideal Combination…
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Offer TOP 3
Image of GB TEXTILE NIGHTSLEEP pillow
GB TEXTILE NIGHTSLEEP Pack of 2 Pillows, Luxury PLAIN Bounce Back…
  • Pair of bounce back pillow pair which gives extra comfort Fast selling product Filling…
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TOP 4
Image of Silentnight 603027AMZ pillow
Silentnight Deep Sleep Pillows 2 Pack - Soft Support Pillows Comfortable…
  • MADE IN THE UK: Proudly made with care in the UK
  • MACHINE WASHABLE: Fully machine washable so you can keep enjoying a deep sleep
  • HYPOALLERGENIC: Kind to skin and does not include any contents likely to cause a…
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TOP 5
Image of Utopia Bedding EU0356 pillow
Utopia Bedding Pillows 2 Pack Queen Size, (Navy) Hotel Quality Pillows,…
  • Care instruction - We recommend for spot clean or hand wash the fabric for easy care…
  • Luxury at home - The no-shift construction ensures that the pillows never go flat…
  • Breathable cover - Our pillows are encased in a premium quality cover to further…
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TOP 6
Image of Cosi Home CH-PL01WD-GL pillow
Cosi Home® Luxury Memory Foam Pillows 2 Pack with Bamboo Pillow…
  • REMOVABLE & MACHINE WASHABLE COVER: This luxury memory foam pillow comes with…
  • ERGONOMIC HEAD & NECK SUPPORT PILLOW: The market leading 40D memory foam provides…
  • SOFT-TOUCH COVERS & HIGH-TECH COOLING GEL: The 2 sided bamboo luxury pillow case…
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TOP 7
Image of Oliver Bedding  pillow
Oliver Bedding Soft Poly Cotton Hotel Pillows 2 Pack, Designed For…
  • CUSTOMER SATISFACTION: Our Oliver Bedding premium and comfy pillow 2 pack can be…
  • Washing Instructions: You can machine wash these soft pillows upto 40 ºC or…
  • BREATHABLE: These breathable pillows are good for people with respiratory issues…
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TOP 8
Image of Silentnight 444835GE pillow
Silentnight Ultrabounce Pillows 2 Pack – Soft Medium Support…
  • QUALITY GUARANTEE: 2 year manufacturer’s guarantee
  • MADE IN THE UK: Proudly made with care in the UK
  • MACHINE WASHABLE: Fully machine washable for bouncy freshness time and time agai…
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TOP 9
Image of Silentnight 1000981594 pillow
Silentnight Hotel Collection Pillows 4 Pack - Luxury Hotel Quality…
  • GUARANTEE – 2 year manufacturer’s guarantee for ultimate peace of mi…
  • MADE IN THE UK – Crafted with love in the UK
  • MACHINE WASHABLE – You can wash your pillow to keep it fresh, fluffy and c…
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TOP 10
Image of Silentnight 445238GE pillow
Silentnight Airmax Pillow – Air Mesh Sides Maximising Airflow…
  • GUARANTEE – 2 year manufacturer’s guarantee for ultimate peace of mi…
  • MADE IN THE UK – Crafted with love in the UK
  • MACHINE WASHABLE – Your pillow is machine washable at 40° keeping it fresh,…
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/07/15.


The 10 best pillows to buy in the UK

Picture of a pillow

Finding the best pillow for your sleeping habits will only help you sleep better. Yet with so many options, choosing a good pillow often requires some research. Thankfully, there are many great pillows that are affordable, so it should certainly be possible to find something suitable.

Want to find the best pillows possible? Check out this helpful guide below for everything you need to know:

What are pillows?

A pillow is a piece of fabric, typically rectangular, that can be filled with various materials to provide cushioning for head support. Pillows come in many shapes, sizes, colors, and designs, with both natural and synthetic materials used for stuffing.

Why should you buy a good pillow?

A good pillow is essential for getting a good night’s sleep. Considering how much time we spend sleeping, it makes sense to make the most of it by using the best sleeping products possible, including a great pillow. Better still, people that suffer from various aches and pains may find a degree of relief when sleeping on the best pillow in relation to their sleeping habits. Plus, a good pillow won’t even cost that much, giving all the more incentive to buy one!

How to choose the right pillow in 2025?

Another picture of a pillow

There is an abundance of pillows out there, and each one may be the best choice for you. Different pillows offer different benefits, so it’s important to know what you need from one. Here are some things worth considering when looking for a great pillow:

  • Sleeping Position: Knowing your sleeping position is very important when choosing a pillow as it allows you to get the best choice for your habits. For instance, a thicker pillow is better for anyone that sleeps on their side, while those sleeping on their stomachs will benefit more from a thinner pillow. Back sleepers require a happy-medium between thickness, so be sure to know how you sleep!
  • Filling: There are many types of pillow fillings, some of which may be better for your sleeping habits or personal needs. For example, a memory foam filling is great for supporting the head and neck, while a feather pillow offers a lot adjustability and is very comfortable. Should you not have any specific issues, such as allergies and aches, then you can go for a filling you find most comfortable.
  • Sleep Issues: Some pillows are specifically designed to alleviate or treat sleep-related problems and symptoms. For instance, pillows that offer great support can help with snoring as well as aches and pains, while anti-allergy pillows offer relief from allergies.

What is the best kind of pillow in the UK?

As you probably know, there are several types of pillows available, all of which offer their own pros and cons depending on the user:

  • Memory Foam Pillows: Made from orthepedic foam materials that shape to your contours, they are fantastic pillows for support. This makes them ideal for anyone suffering from back or neck issues, or any general aches, pains, and stiffness in the upper body.
  • Down Pillows: The best pillow for comfort, down pillows are incredibly soft and cushiony thanks to their natural filling, typically the fluff of waterfowl or geese. Unlike standard feather pillows, there are no quills that may pop through the material and cause discomfort. They are quite expensive, however.
  • Feather Pillows: An affordable yet highly comfortable pillow, they’re usually filled with duck feathers to create a very soft cushioning. However, they do require more maintenance than most other pillows as the feathers tend to sink so need shaking to plump back up.
  • Synthetic Pillows: Featuring a synthetic filling such as polyester, these pillows are some of the best priced out there. They don’t last as long as other pillows, but are usually hypoallergic, making them the best pillows for anyone with allergies.