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Top 10 list of pillows in the UK (2025)

The bestseller list compares brands and their pillows. Which pillow is the best?
Best choice TOP 1
Image of Adam Home DFE5-JNH-JU14 pillow
Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover Filled Pillows…
  • PACK OF 2, PERFECTING SIZE Standard 48*74 cm (19*29 inches) Size Comes in Pack of…
  • BREATHABLE PILLOWS Adam Home Bed Pillows for Neck Pain does not contain any materials…
  • 3D HALLOWFIBER & SUPERIOR DURABILITY Adam Home Quilted Pillows are Ideal Combination…
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TOP 2
Image of Adam Home Stripe Pillows pillow
Adam Home Pillows 4 Pack Hotel Quality Side Sleeper Bounce Back Bed…
  • OUR SERVICE: We try our best to offer quick service to buyers and offers no hassle…
  • ALL SEASON: These Soft Hollow Fiber Pillows 4 pack firm are Manufactured Carefully…
  • BETTER NIGHT SLEEP: Our pillows 4 pack hotel quality firm pillows are made with carefully…
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Offer TOP 3
Image of GB TEXTILE NIGHTSLEEP pillow
GB TEXTILE NIGHTSLEEP Pack of 2 Pillows, Luxury PLAIN Bounce Back…
  • Pair of bounce back pillow pair which gives extra comfort Fast selling product Filling…
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TOP 4
Image of Hydomi 36-01 pillow
Memory Foam Neck Support Pillow for Neck and Shoulder Pain Sleeping…
  • YOUR BEST SLEEP EVER, GUARANTEED- You can now purchase with confidence. If you don’t…
  • Is Your Memory Foam Pillow with ODOR and MAKE YOU SWEAT? Neck Sleeping Pillow undergoes…
  • HELPS WITH SNORING: Do you have such trouble being awakened by the snoring of your…
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TOP 5
Image of Silentnight 150095 pillow
Silentnight Deep Sleep Pillows 2 Pack – Medium Support Comfortable…
  • MACHINE WASHABLE: Fully machine washable so you can keep enjoying a deep sleep
  • HYPOALLERGENIC: Kind to skin and does not include any contents likely to cause a…
  • 2 PACK: Pack contains 2 Silentnight Deep Sleep Pillows
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TOP 6
Image of Twirest  pillow
Twirest Pillows Pack of 2 - Shredded Memory Foam,Washable Hypoallergenic…
  • Pillow Size: Length 48cm x Width 74cm (Standard UK Sizing)Length 51cm x Width 66cm…
  • Vacuum Packaging: Amazing packaging size, due to the use of vacuum compression packaging,…
  • Removable Outer Cover: Our pillows have a outer cover and inner cover, when used…
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TOP 7
Image of Simba SIMBA-HYBRID-PILLOW-INN pillow
Simba Hybrid® Pillow, with Temperature regulating Stratos technology…
  • WASHABLE COVER & STORAGE INCLUDED: The quilted outer cover zips off and is machine…
  • DOWN-LIKE COMFORT, BREATHABLE DESIGN: A soft, cushioning inner sleeve delivers a…
  • IDEAL FOR BACK AND SIDE SLEEPERS: You can adapt the pillow to ensure proper sleep…
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TOP 8
Image of Oliver Bedding  pillow
Oliver Bedding Soft Poly Cotton Hotel Pillows 2 Pack, Designed For…
  • CUSTOMER SATISFACTION: Our Oliver Bedding premium and comfy pillow 2 pack can be…
  • Washing Instructions: You can machine wash these soft pillows upto 40 ºC or…
  • BREATHABLE: These breathable pillows are good for people with respiratory issues…
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TOP 9
Image of Slumberdown 1002050304 pillow
Slumberdown Rebound Quilted Pillows 4 Pack Hotel Quality Thick &…
  • NON-ALLEGENIC - Slumberdown side sleeper pillow is made with premium materials that…
  • 2-YEAR QUALITY GUARANTEE - Our hotel pillows are are proudly made in the UK, supporting…
  • HOTEL-LIKE COMFORT AT HOME - These firm pillows features a unique quilted microfibre…
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TOP 10
Image of Cosy Aura Linens  pillow
Cosy Aura Linens Bed Pillows 2 Pack, Hotel Quality Firm Pillow Set…
  • Hygienic, Breathable, and Hypoallergenic – Prioritize cleanliness and comfort…
  • Elegant Presentation, Ultimate Value – The pillows 2 pack hotel quality offers…
  • Durable and Long-Lasting Performance – From nightly use at home to high-traffic…
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/06/16.


The 10 best pillows to buy in the UK

Picture of a pillow

Finding the best pillow for your sleeping habits will only help you sleep better. Yet with so many options, choosing a good pillow often requires some research. Thankfully, there are many great pillows that are affordable, so it should certainly be possible to find something suitable.

Want to find the best pillows possible? Check out this helpful guide below for everything you need to know:

What are pillows?

A pillow is a piece of fabric, typically rectangular, that can be filled with various materials to provide cushioning for head support. Pillows come in many shapes, sizes, colors, and designs, with both natural and synthetic materials used for stuffing.

Why should you buy a good pillow?

A good pillow is essential for getting a good night’s sleep. Considering how much time we spend sleeping, it makes sense to make the most of it by using the best sleeping products possible, including a great pillow. Better still, people that suffer from various aches and pains may find a degree of relief when sleeping on the best pillow in relation to their sleeping habits. Plus, a good pillow won’t even cost that much, giving all the more incentive to buy one!

How to choose the right pillow in 2025?

Another picture of a pillow

There is an abundance of pillows out there, and each one may be the best choice for you. Different pillows offer different benefits, so it’s important to know what you need from one. Here are some things worth considering when looking for a great pillow:

  • Sleeping Position: Knowing your sleeping position is very important when choosing a pillow as it allows you to get the best choice for your habits. For instance, a thicker pillow is better for anyone that sleeps on their side, while those sleeping on their stomachs will benefit more from a thinner pillow. Back sleepers require a happy-medium between thickness, so be sure to know how you sleep!
  • Filling: There are many types of pillow fillings, some of which may be better for your sleeping habits or personal needs. For example, a memory foam filling is great for supporting the head and neck, while a feather pillow offers a lot adjustability and is very comfortable. Should you not have any specific issues, such as allergies and aches, then you can go for a filling you find most comfortable.
  • Sleep Issues: Some pillows are specifically designed to alleviate or treat sleep-related problems and symptoms. For instance, pillows that offer great support can help with snoring as well as aches and pains, while anti-allergy pillows offer relief from allergies.

What is the best kind of pillow in the UK?

As you probably know, there are several types of pillows available, all of which offer their own pros and cons depending on the user:

  • Memory Foam Pillows: Made from orthepedic foam materials that shape to your contours, they are fantastic pillows for support. This makes them ideal for anyone suffering from back or neck issues, or any general aches, pains, and stiffness in the upper body.
  • Down Pillows: The best pillow for comfort, down pillows are incredibly soft and cushiony thanks to their natural filling, typically the fluff of waterfowl or geese. Unlike standard feather pillows, there are no quills that may pop through the material and cause discomfort. They are quite expensive, however.
  • Feather Pillows: An affordable yet highly comfortable pillow, they’re usually filled with duck feathers to create a very soft cushioning. However, they do require more maintenance than most other pillows as the feathers tend to sink so need shaking to plump back up.
  • Synthetic Pillows: Featuring a synthetic filling such as polyester, these pillows are some of the best priced out there. They don’t last as long as other pillows, but are usually hypoallergic, making them the best pillows for anyone with allergies.