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The 10 best shampoos to buy in the UK

Picture of a shampoo

Investing in the best shampoos for your hair will help to maintain its appearance while keeping it healthy. However, with such a wide range of products to choose from, finding the best shampoo for your hair isn’t necessarily easy!

What are shampoos?

Shampoo is a type of hair care product used for washing hair. It’s usually sold in a liquid gel, although some shampoos are sold in bar form, not unlike a bar of soap. Shampooing your hair involves wetting it before massaging in the product and then rinsing it. While ingredients can vary, most shampoos are used to achieve the same goal of cleaning hair without causing too much damage. It are often combined with hair conditioners and hair masks.

Why should you buy a good shampoo?

The best shampoo for your hair won’t only wash it clean, but keep it looking healthy and vibrant. In some cases, shampoo is specially designed to treat dandruff, while others can be used to maintain color-treated hair. So, whether you want your hair to look and feel clean or help deal with any hair-related issues, you will need a good shampoo product.

How to choose the right shampoo in 2024?

Another picture of a shampoo

With so many different types of shampoos available, it’s not a case of picking the first or cheapest option you see. In fact, cheap shampoo can often do more damage than good, so it’s always worth investing in the best shampoos.

Here are some important things to consider when looking for the right shampoo for your hair:

  • Hair Type: Perhaps the first thing that you should consider, and one that’s rather obvious given it's your hair, different shampoos are designed for different hair. For example, volumizing shampoo is better suited for fine or thin hair, while shampoo for color-treated hair is a good idea for anyone with highlights or dye.
  • Price: As previously mentioned, the cheapest shampoo is rarely the best shampoo. This is because the ingredients are often low-quality and the shampoo isn’t designed for certain hair types, so it’s best avoided. While more expensive, salon-quality shampoo will produce much better results, providing you with much healthier and attractive hair. Of course, you don’t need to pay extortionate amounts, but be sure to avoid anything that is notably cheap.
  • Ingredients: The ingredients of a shampoo will impact its effectiveness. For example, if you have dry or frizzy hair, then natural ingredients such as essential oils will be a great choice, so be mindful of what is good for your hair and what might not be. Also, if your hair is on the oilier side, you may require more robust ingredients such as those found in clarifying shampoos.

What is the best kind of shampoo in the UK?

If you’ve bought shampoo before, then you likely understand the sheer number of choices out there. There are simply countless types of shampoos available, all of which may or may not be suitable for hair and washing habits. Let’s take a look at the best kinds of shampoo available:

  • Clarifying Shampoo: Often referred to as deep cleansing shampoo, clarifying shampoo is the best type for dirtier hair. It’s designed to remove heavy build-ups of other hair products such as gel, wax, hairspray etc., so will be ideal for anyone that uses products like these.
  • Volumizing Shampoo: The best shampoo for thinning or fine hair, it’s designed to add volume to hair that may be lacking it. While not the strongest cleaner, volumizing shampoo still does a good job washing hair with the added benefit of providing more body.
  • Dry & Damaged Hair Shampoo: As the name suggests, dry hair shampoo is the best shampoo for anyone with dry or brittle hair. They utilize mild ingredients to ensure they don’t cause further damage and dryness, working to gently clean the hair while protecting it.
  • Coloured Hair Shampoo: For anyone that dyes their hair, colored hair shampoo is a must for maintaining the color and shine. Often contain color boosters to help keep the hair looking as vibrant as possible.
  • Two-in-One Shampoo: Combines both a shampoo and hair conditioner in one product. Useful for anyone that doesn’t use a separate conditioner but would like their hair to remain in great condition.

Top 10 list of shampoos in the UK (2024)

The bestseller list compares brands and their shampoos. Which shampoo is the best?
Best choice TOP 1
Image of TRESemmé TRE244 shampoo
TRESemmé Replenish & Cleanse Shampoo with vitamin C, Fresh…
  • With Tresemme professional hair care, you can create your personal style to achieve…
  • Apply Tresemme Replenish & Cleanse Shampoo, lather and rinse, and follow with…
  • Our hair care experts are at the forefront of science and safety – every ingredient…
BUY NOW
Offer TOP 2
Image of by Amazon 5400606942905 shampoo
by Amazon Repair & Nutrition Shampoo, 2 x 400 ml
  • Formula free from: silicones and microplastics
  • Dermatologically tested: suitable for all skin types
  • Vegan formula: does not contain ingredients or by-products of animal origin.
BUY NOW
TOP 3
Image of WELLA  shampoo
Invigo Nutri-Enrich Shampoo 1000 ml Pack of 2
  • WELLA
  • SHAMPOO
  • Pack of 2 Invigo Nutri-Enrich Shampoo 1000 ml
BUY NOW
TOP 4
Image of NIOXIN H2986 shampoo
Nioxin System 3 Cleanser Shampoo 1000 ml
  • Ingredients: aqua, sodium laureth sulfate, sodium lauryl sulfate, citric acid, sodium…
  • Item display volume: 1000.0 milliliters
  • Item display weight: 1.129 kilograms
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TOP 5
Image of KERASTASE E3808500 shampoo
Kérastase Chroma Absolu, Hydrating and Protective Shampoo,…
  • Apply to wet scalp, massage, rinse. Shampoo a second time, concentrating on lengths…
  • Deeply moisturising with a lightweight finish, making hair stronger, more resilient…
  • Bain Chroma Respect shampoo moisturises and protects colour treated hair. Enriched…
BUY NOW
TOP 6
Image of Head & Shoulders AURR521 shampoo
Head & Shoulders Citrus Fresh Anti Dandruff Shampoo For Greasy…
  • The ideal daily shampoo for both men and women with any hair type
  • This everyday shampoo formula is clinically proven, dermatologically tested formula…
  • Microbiome Balance formula targets the root cause of dandruff, maintaining a balanced…
BUY NOW
TOP 7
Image of Dove 9089260A shampoo
Dove Nutritive Solutions Daily Moisture Shampoo nourishes for smooth…
  • Our dermatologically tested tanning lotion is suitable for daily use on all skin…
  • The unique formula of our silky-soft self-tan body lotion includes aloe vera extract…
  • Our easy-to-use self-tan lotion replenishes your skin with a daily dose of summer,…
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TOP 8
Image of Creightons CN6700/A shampoo
Creightons Argan Silk Moisture Rich Shampoo (250ml) - Professionally…
  • Made in England
  • Recyclable tube
  • 35% less plastic
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TOP 9
Image of VO5 3629425 shampoo
Alberto VO5 Nourish My Shine Shampoo Infused with 5 Vital Oils for…
  • Don’t forget to leave a product review and share your best hair shampoo and…
  • Follow up with VO5 Nourish My Shine Conditioner for optimal nourishment and a super…
  • At VO5 we believe hair shouldn’t be dull, life shouldn’t be boring and…
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TOP 10
Image of Fudge 100104045 shampoo
Fudge Professional Luminizer Moisture Boost Shampoo, Bulk Size, Locks…
  • Shampoo includes lightweight micellar oil comoplex, argan and abyssian oil, smoothing-swish…
  • Apply smoothing and strengthening shampoo to wet hair and massage into hair and scalp,…
  • Use this smoothing shampoo if you have flyaway frizzy hair that needs taming
BUY NOW
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/07/27.