Ad We earn commissions from purchases you make » read more

The 10 best shampoos to buy in the UK

Picture of a shampoo

Investing in the best shampoos for your hair will help to maintain its appearance while keeping it healthy. However, with such a wide range of products to choose from, finding the best shampoo for your hair isn’t necessarily easy!

What are shampoos?

Shampoo is a type of hair care product used for washing hair. It’s usually sold in a liquid gel, although some shampoos are sold in bar form, not unlike a bar of soap. Shampooing your hair involves wetting it before massaging in the product and then rinsing it. While ingredients can vary, most shampoos are used to achieve the same goal of cleaning hair without causing too much damage. It are often combined with hair conditioners and hair masks.

Why should you buy a good shampoo?

The best shampoo for your hair won’t only wash it clean, but keep it looking healthy and vibrant. In some cases, shampoo is specially designed to treat dandruff, while others can be used to maintain color-treated hair. So, whether you want your hair to look and feel clean or help deal with any hair-related issues, you will need a good shampoo product.

How to choose the right shampoo in 2024?

Another picture of a shampoo

With so many different types of shampoos available, it’s not a case of picking the first or cheapest option you see. In fact, cheap shampoo can often do more damage than good, so it’s always worth investing in the best shampoos.

Here are some important things to consider when looking for the right shampoo for your hair:

  • Hair Type: Perhaps the first thing that you should consider, and one that’s rather obvious given it's your hair, different shampoos are designed for different hair. For example, volumizing shampoo is better suited for fine or thin hair, while shampoo for color-treated hair is a good idea for anyone with highlights or dye.
  • Price: As previously mentioned, the cheapest shampoo is rarely the best shampoo. This is because the ingredients are often low-quality and the shampoo isn’t designed for certain hair types, so it’s best avoided. While more expensive, salon-quality shampoo will produce much better results, providing you with much healthier and attractive hair. Of course, you don’t need to pay extortionate amounts, but be sure to avoid anything that is notably cheap.
  • Ingredients: The ingredients of a shampoo will impact its effectiveness. For example, if you have dry or frizzy hair, then natural ingredients such as essential oils will be a great choice, so be mindful of what is good for your hair and what might not be. Also, if your hair is on the oilier side, you may require more robust ingredients such as those found in clarifying shampoos.

What is the best kind of shampoo in the UK?

If you’ve bought shampoo before, then you likely understand the sheer number of choices out there. There are simply countless types of shampoos available, all of which may or may not be suitable for hair and washing habits. Let’s take a look at the best kinds of shampoo available:

  • Clarifying Shampoo: Often referred to as deep cleansing shampoo, clarifying shampoo is the best type for dirtier hair. It’s designed to remove heavy build-ups of other hair products such as gel, wax, hairspray etc., so will be ideal for anyone that uses products like these.
  • Volumizing Shampoo: The best shampoo for thinning or fine hair, it’s designed to add volume to hair that may be lacking it. While not the strongest cleaner, volumizing shampoo still does a good job washing hair with the added benefit of providing more body.
  • Dry & Damaged Hair Shampoo: As the name suggests, dry hair shampoo is the best shampoo for anyone with dry or brittle hair. They utilize mild ingredients to ensure they don’t cause further damage and dryness, working to gently clean the hair while protecting it.
  • Coloured Hair Shampoo: For anyone that dyes their hair, colored hair shampoo is a must for maintaining the color and shine. Often contain color boosters to help keep the hair looking as vibrant as possible.
  • Two-in-One Shampoo: Combines both a shampoo and hair conditioner in one product. Useful for anyone that doesn’t use a separate conditioner but would like their hair to remain in great condition.

Top 10 list of shampoos in the UK (2024)

The bestseller list compares brands and their shampoos. Which shampoo is the best?
Best choice TOP 1
Image of VO5 10006733A shampoo
Alberto VO5 Smoothly Does It Shampoo Infused with Vital Oils for Dry,…
  • 250ml
  • UK's no. 1 styling brand
  • Heat defence
BUY NOW
TOP 2
Image of TRESemmé TRE242 shampoo
TRESemmé Rich Moisture Shampoo all-day hydration with vitamin…
  • With Tresemme professional hair care products, you can create your personal style…
  • Apply Tresemme Rich Moisture Shampoo from roots to ends, lather and gently massage…
  • Our hair care experts are at the forefront of science and safety – every ingredient…
BUY NOW
Offer TOP 3
Image of VO5 3629425 shampoo
Alberto VO5 Nourish My Shine Shampoo Infused with 5 Vital Oils for…
  • Don’t forget to leave a product review and share your best hair shampoo and…
  • Follow up with VO5 Nourish My Shine Conditioner for optimal nourishment and a super…
  • At VO5 we believe hair shouldn’t be dull, life shouldn’t be boring and…
BUY NOW
TOP 4
Image of TRESemmé  shampoo
TRESemmé Lamellar Shine Shampoo with patented Lamellar Technology…
  • Confidence in Every Style: With Tresemme professional hair care products, you have…
  • Complete Regime for Maximum Impact: For optimal results, complement your routine…
  • Carefully crafted for your hair: Our team of hair care experts are at the forefront…
BUY NOW
TOP 5
Image of h&s 4084500423671 shampoo
Head & Shoulders Classic Clean 2in1 Anti Dandruff Shampoo, 1000ml.…
  • The bottle is made of 100% recycled plastic (excl. cap, colourants & additives)…
  • The ideal 2in1 shampoo and conditioner for both men and women with any hair type
  • This clinically proven and dermatologically tested formula is pH balanced with 0%…
BUY NOW
TOP 6
Image of KERASTASE E3837600 shampoo
Kérastase Genesis Homme Men’s Shampoo, Anti-Fall Thickening…
  • Apply to wet hair, massaging the scalp, then rinse. Repeat, then rinse thoroughly.…
  • Bain De Masse Shampoo adds volume and texture to the hair with an instant thickening…
  • Genesis Homme Bain De Masse Shampoo is designed for weakened hair that's prone…
BUY NOW
TOP 7
Image of Creightons CN6700/A shampoo
Creightons Argan Silk Moisture Rich Shampoo (250ml) - Professionally…
  • Made in England
  • Recyclable tube
  • 35% less plastic
BUY NOW
TOP 8
Image of KERASTASE E3808500 shampoo
Kérastase Chroma Absolu, Hydrating and Protective Shampoo,…
  • Apply to wet scalp, massage, rinse. Shampoo a second time, concentrating on lengths…
  • Deeply moisturising with a lightweight finish, making hair stronger, more resilient…
  • Bain Chroma Respect shampoo moisturises and protects colour treated hair. Enriched…
BUY NOW
TOP 9
Image of Creightons CN8503/A shampoo
Creightons Pro Keratin Strength & Repair Shampoo (250ml) - Helps…
  • Boosts keratin levels for silky smooth, more manageable hair
  • For dry, damaged, natural or colour treated hair
  • Made in England
BUY NOW
TOP 10
Image of Dove 9089260A shampoo
Dove Nutritive Solutions Daily Moisture Shampoo nourishes for smooth…
  • For best results, follow with Dove Daily Moisture Conditioner to visibly strengthen…
  • This shampoo for dry hair is suitable for daily use, so your hair is smooth, soft…
  • Wash after wash, this shampoo makes hair more healthy looking and with continuous…
BUY NOW
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/04/18.