Best deodorant UK

Which is the best deodorant 2023?

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The 10 best deodorants to buy in the UK

The top 10 list of the best deodorants lists various brands and prices

Review10Best compares the best deodorants in the UK and selects the one by Sure as the best deodorant. In a deodorant buying guide, you can read more about the features of the different deodorants and see a recommendation on which deodorant to buy in the UK in 2023. By considering the top list of deodorants, you can find the best deodorants and save time shopping online.

Table of contents
  1. Read the ultimate deodorant buying guide
  2. View the deodorant picks and see how they rank in the top list


Best deodorants: A complete buying guide

All you need to know before buying a great deodorant

Picture of a deodorant

Buying the best deodorant is often a case of trial and error. With so many different deodorants out there, all of which can offer various benefits, knowing which one is best for your needs usually requires you to try it first. However, this is a quick way to waste money trying to find the best deodorants. Instead, knowing what you need from deodorant and understanding the different options available should make it easy to find the right deodorant for your needs.


What are deodorants?

Deodorants are cosmetic products which can prevent or mask body odor. There are many variations of deodorant that all offer different effects when used. For example, antiperspirant doesn’t just prevent odors, it combats sweating by affecting the sweat glands.

Why should you buy a good deodorant?

A deodorant is great for many things: The most obvious reason to buy a deodorant is to prevent or mask body odor. Using a quality deodorant can prevent bad odors from occurring in the first place, while some are great for masking the smell quickly in case you should notice it. Some people are self-conscious about their body odor and want to prevent it from developing, while others like the pleasant smells of deodorants. In any case, the best deodorants will leave you feeling fresh and smelling great.

How to choose the right deodorant?

Another picture of a deodorant

Finding the best deodorant for your body is often difficult given the large selection of products. Knowing what to look for in a product can make it much easier to find something that suits your needs. Here are some things to think about when buying deodorant:

  • Purpose: One of the easiest ways to find a great deodorant is to ask yourself why you need it. Most people want a deodorant to smell good, while many want to reduce or stop excessive sweating. If you’re concerned with the latter, then an antiperspirant is the best choice.
  • Type: There are many different types of deodorant available, so consider which one you would prefer to apply to your body. For instance, spray deodorants are very popular but are usually the costliest, while roll-on deodorant tends to leave fewer marks but often feels rather wet after being applied. Natural deodorant is a newer but increasingly popular option that contains less chemicals.
  • Fragrance: There is no best fragrance for deodorant, because it’s all down to personal preference. Some can be rather strong, resembling scents found in perfumes and aftershaves, while others leave a subtler smell. Test the fragrance of a deodorant whenever possible, as there is nothing worse than buying a product you don’t like the smell of.

What is the best kind of deodorant in the UK?

There are various types of deodorant available, some of which may be more appealing than others. Here are your options when choosing the best deodorants:

  • Standard Deodorant: The most common deodorant sold. It works by killing the bad odors caused by bacteria and by leaving behind a pleasant smell. There are also scentless deodorants which merely prevent bad odors without adding any fragrance.
  • Anti-Perspirant: Another very common type of deodorant, antiperspirant can reduce or curb sweating. It works by affecting the sweat glands of the body, making the users sweat less as a result. It comes with various fragrances, although many don’t focus on the scent they leave. This is the best deodorant for anyone that feels they sweet too much.
…are you ready for the best picks of 2023?

Top 10 list of deodorants in the UK (September 2023)

The bestseller list compares brands and their deodorants. Which deodorant is the best?
Best choice TOP 1
Image of Sure 112922923 deodorant
Sure Bright Bouquet Anti-Perspirant Aerosol deodorant for women for…
  • Sure Bright Bouquet Anti-perspirant Deodorant Aerosol allows you to always be protected…
  • Thanks to Sure’s compressed technology, this 200ml anti-perspirant can lasts…
  • Get all-day freshness and protection from sweat and odour with this alcohol-free*,…
Image of NIVEA 82243 deodorant
NIVEA MEN Invisible Black and White Original Anti-Perspirant Deodorant…
  • Scope of delivery: NIVEA MEN Invisible for Black & White Original Anti-Perspirant…
  • How to apply: Hold NIVEA spray for men 15cm from the underarm and spray. Allow antiperspirant…
  • 48h protection: NIVEA Black & White with 0% ethyl alcohol provides anti-perspirant…
Offer TOP 3
Image of Sure  deodorant
Sure Men Invisible Ice Fresh Anti-Perspirant Aerosol deodorant for…
  • Sure Men Invisible Ice Fresh Anti-Perspirant Deodorant Aerosol allows you to always…
  • Thanks to Sure’s compressed technology, this 200ml anti-perspirant can lasts…
  • Get all-day freshness and protection from sweat, odour and marks with this alcohol-free*,…
Image of Revlon 107898746 deodorant
Mitchum Women Triple Odor Defense 48HR Protection Aerosol Deodorant…
  • Dermatologist tested, alcohol free
  • Minimises white marks
  • Expertly formulated for ultra-powerful 48 hour sweat + odour control
Image of Revlon 7242528000 deodorant
Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick…
  • Dermatologist tested, alcohol free
  • Minimises white marks
  • Expertly formulated for ultra-powerful 48 hour sweat + Odour control
Image of Mitchum 025625 deodorant
Mitchum Men Triple Odor Defense 48h Protection Deodorant Spray, 2…
  • Dermatologically tested
  • Alcohol-free so it won't sting or irritate skin even after shaving
  • Quick-drying formula leaves no trace of messy white marks on you or your clothes
Image of Right Guard 004759CS deodorant
Right Guard Mens Deodorant, Total Defence 5 Sport Anti-Perspirant…
  • Alcohol-free
  • Dermatologically tested
  • Keeps working for up to 48 hours for maximum confidence
Image of Soft & Gentle 40026727 deodorant
Soft & Gentle Fresh Blossom Antiperspirant Deodorant Spray, 2…
  • Anti-White Marks
  • Unique fragrances beautifully crafted for long lasting fragrance effect
  • Formulated to be gentle on the skin
Image of Nivea 85940-04500-26 deodorant
Nivea Men Protect and Care Anti-Perspirant Deodorant Spray 250 ml…
  • Unique NIVEA Crème Care
  • 48 hour effective anti-perspirant protection
  • with NIVEA Crème ingredients
TOP 10
Image of Sure  deodorant
Sure Men Nonstop Protection Sensitive Antiperspirant Deodorant Aerosol…
  • Sure Men Sensitive Nonstop Protection Antiperspirant Deodorant Aerosol allows you…
  • The antiperspirant can is made with infinitely recyclable aluminium and assembled…
  • Get all-day freshness and 72-hour nonstop protection from sweat and odour with this…
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best deodorants, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a deodorant test. Last Update: 2023/09/24.