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The 10 best eyeliners to buy in the UK

Picture of a eyeliner

Nothing defines and shapes the eyes of a lady more like good eyeliners. Be it for casual outings or more formal occasions, there is always the right eyeliner to give your eyes that great look that they deserve. Eyeliners come in different types to fit the different skin types. You will find tips on how to choose the best eyeliner to suit your skin type.


What are eyeliners?

Eyeliners are makeups worn around the eyes especially on the lashes. They shape and define the eyes, giving them very good looks. Applying the right kind of eyeliners in the right way can give your eyes the best look for any kind of occasion or event you wish to attend, irrespective of the look we decide on, whether it is a casual outing or a more formal one. They come in different forms like powder, liquid and gel forms. Go through the list of guides provide below to help you make the perfect choice on which of these forms will be best at any time.

Why should you buy a good eyeliner?

Whichever way you would love to use them, to add more colors around the eyes, to make the eyes appear smaller or bigger, rounder or flatter, you can always count on the best eyeliners to do the dazzling trick. Using the right eyeliner gives the eye firm line and accentuates the impression of a more charming eye. This in turn will make the face look fresher and more attractive. It is arguably a must in every ladies’ makeup.

How to choose the right eyeliner?

Another picture of a eyeliner

Choosing the best eyeliner for you is as important as getting one. Different eyeliners do have their different effect on the overall appearance of the eye. You can count on the following tips to help you get the best eyeliner for your eyes easily:

  • Smudging: Make sure you go for eyeliners that will not smudge so easily. You won’t want your eyes to be messed up unexpectedly right in the middle of a party, or a meeting, or an occasion.
  • Skin Type: You need to know your skin type before choosing any eyeliner. If you are having an oily skin type then you should avoid using liquid eyeliners only. You can apply the liquid eyeliner along with some powder eyeliners to absorb so of the grease that will ooze out of your skin but using the pencil eyeliner and powder eyeliner will be best for you. Others with normal skin type or dry skin type may use any kind of eyeliners they may choose to.
  • The Occasion: Choose your eyeliner based on the occasion. Pencil eyeliners are best for casual outings. The liquid eyeliners would do for formal events.

What is the best kind of eyeliner in the UK?

Below are quick guides to help you decide on what type of eyeliner to buy:

  • Liquid Eyeliners: Liquid eyeliners are best for ladies with flawless skin or those who can create one with foundation and concealer! This type usually accentuates the eyelashes with pointed edges and sharp strokes. It’s great for formal occasions and not for casual outings. Although it is arguably the best kind of eyeliners, you will need a great deal of dexterity to apply them perfectly because, unlike other types that can be rubbed off easily, these ones require a special formula to rob them off, so every mistake will be a nightmare.
  • Pencil Eyeliner: They are the most common type of eyeliners. Although they are not long lasting, pencil eyeliners are quite cheap and easier to apply than the other types of makeups, plus they can be removed easily. Unlike the liquid and gel eyeliner, the pencil liner cannot produce sharp strokes and thus, cannot be used to create the cat eye effect.
  • Gel Eyeliner: Gel eyeliners are in between the liquid and pencil eyeliners and offer the same benefits that both offers. They last long too but are a bit expensive to maintain. They can be worn for both casual and formal events.
  • Powder Eyeliner: This eyeliner allows you to apply different colors to around your eyes. You can damp the bristles of a thin angled brush and dip it into any color of your preferred eye shadow. Like the pencil eyeliner, the powder eyeliners cannot produce sharp strokes too.
  • Gel Pencil Eyeliner: Gel pencils appear to have a darker and sharper effect than any other type of eyeliners. They can produce the sharp stroke too like their gel counterparts. Although they seem to be more expensive, they are easier to use than the liquid and gel eyeliners.

Top 10 list of eyeliners in the UK 2024

The bestseller list compares brands and their eyeliners. Which eyeliner is the best?
Best choice TOP 1
Image of e.l.f. 21702 eyeliner
e.l.f. Expert Liquid Liner, Smudge-proof, Buildable, Long-lasting,…
  • Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates,…
  • Easy to carry, convenient for travel
  • Position brush tip close to the lash roots and in a gentle, fluid movemen, t apply…
Image of Maybelline 3600531502768 eyeliner
Maybelline Hyper Precise All Day Liner Matte Black
  • x1 Hyper Precise Liquid Eyeliner, Matte Black, Felt tip, 0.63g
  • Safe for sensitive eyes and ophthalmologist-tested.
  • Ink technology keeps pigments super-saturated, offering a precise line for lasting…
Offer TOP 3
Image of Rimmel 34788497061 eyeliner
Rimmel London Soft Kohl Smudge-proof Eyeliner Pencil, Jet black, 1.2…
  • Dermatologist and ophthalmologist tested
  • Smudge-proof long wear formula up to 12 hours wear
  • Soft and blendable formula for an easy Smokey look
Image of WUNDER2 SSL_EBL eyeliner
WUNDERBROW Super-Stay Liner Waterproof Eyeliner Pencil, Essential…
  • CRUELTY-FREE: Our beauty products are never, and have never been, tested on animals…
  • A GREAT LOOK FOR EVERYONE: Suitable for all ages, skin tones and skin types, you…
  • A LOOK THAT STAYS PUT: Formulated to be totally waterproof, transfer proof, and smudge…
Image of Revolution Beauty London MURAWDOFLI eyeliner
Revolution Beauty London, Thick and Thin Dual Liquid Eyeliner, 1m…
  • Suitable for parties, stages, festivals and other occasions
  • Determine the lines and application style
  • Professional lines and ideal application
Image of Rimmel 34774804001 eyeliner
Rimmel London Scandaleyes Waterproof Eyeliner, Black, 1.3g Pencil
  • Safe for sensitive eyes
  • Gliders on easily, smudge-proof and long wear effect
  • Ultra smooth and creamy formula; available in a range of vivid colours
Image of WUNDER2 SSL_EBR eyeliner
WUNDERBROW Super-Stay Liner Waterproof Eyeliner Pencil, Essential…
  • CRUELTY-FREE: Our beauty products are never, and have never been, tested on animals…
  • A GREAT LOOK FOR EVERYONE: Suitable for all ages, skin tones and skin types, you…
  • A LOOK THAT STAYS PUT: Formulated to be totally waterproof, transfer proof, and smudge…
Image of e.l.f. 81109 eyeliner
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof Liquid Formula,…
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients…
  • ULTIMATE PRECISION: The felt tip pen applies colour smoothly without smudging, feathering,…
  • WATERPROOF: This smudge-proof, quick dry liquid eyeliner formula enriched with Vitamin…
Image of Rimmel 99350189091 eyeliner
Rimmel Exaggerate Liquid Eyeliner, Black, 2.5ml (Pack of 1)
  • Waterproof formula for ideal look in changing conditions
  • Ideally safe and dermatologically and ophthalmologically tested
  • Smudge-proof, flake-proof, smear-proof and run-proof features for long-lasting e…
TOP 10
Image of Elizabeth Arden A0116099 eyeliner
Elizabeth Arden Beautiful Color Bold Defining Felt Tip Liquid Eye…
  • Line and define eyes with high impact bold colour
  • Longwearing, quick-drying, waterproof, smudge-proof
  • Line and define eyes with high impact bold colour. Simple to use felt tip liner pen…
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best eyeliners, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2023/12/09.

Further resources about eyeliners