Best foundation 2023

Which is the best foundation in the UK?

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The 10 best foundations to buy in the UK

The top 10 list of the best foundations lists various brands and prices

Review10Best compares the best foundations in the UK and selects the one by Rimmel as the best foundation. In a foundation buying guide, you can read more about the features of the different foundations and see a recommendation on which foundation to buy in the UK in 2023. By considering the top list of foundations, you can find the best foundations and save time shopping online.


Table of contents

  1. View the foundation picks and see how they rank in the top list
…are you ready for the best picks of 2023?

Top 10 list of foundations in the UK (January 2023)

The bestseller list compares brands and their foundations. Which foundation is the best?
Best choice TOP 1
Image of Rimmel 34788307100 foundation
Rimmel London Lasting Finish 25 Hour Foundation, 100 Ivory, 30ml
  • Take care of proper sun protection with lightweight SPF 20 formula with non-greasy…
  • Enjoy rub, transfer and sweat proof formula
  • Show off your flawless face with a full coverage formula
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TOP 2
Image of e.l.f. 81372 foundation
e.l.f. Flawless Finish Foundation, Lightweight & Medium Coverage, Semi-Matte Finish, Beige, 0.68 Fl Oz (20mL)
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients…
  • MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer…
  • SEMI-MATTE FINISH: This oil-free foundation blends into skin for a beautiful semi-matte…
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TOP 3
Image of L'Oreal 3600520457826 foundation
L'Oreal Paris True Match Liquid Foundation, Skincare Infused with Hyaluronic Acid, SPF 17, Available in 40 Shades, 3W, 30 m
  • SPF 17
  • Non-comedogenic
  • Oil free
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Offer TOP 4
Image of RIMMEL, 34778804103 foundation
Rimmel London Match Perfection Foundation SPF20, 103 True Ivory
  • Cruelty free – no compromise. Now leaping bunny approved!
  • Smart tone technology to mimic skin tone and texture
  • SPF20 sun protection
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TOP 5
Image of Revlon 7247718004 foundation
Revlon Colorstay Liquid Foundation Makeup for Combination/Oily Skin SPF 15, Longwear Medium-Full Coverage with Matte Finish, Nude (200), 30 ml
  • LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup…
  • 43 SHADES THAT FIT YOUR SKIN TONE: Colorstay liquid foundation offers 43 shades for…
  • MEDIUM / BUILDABLE COVERAGE: Blend a small dab for medium coverage and a naturally…
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TOP 6
Image of ABRUS ewd foundation
ABRUS® - PHOERA Soft Matte Full Coverage Foundation and Concealer, Poreless Liquid Foundation Makeup Flawless Cream Smooth Long Lasting 24HR Waterproof Blendable Foundation 30ml (102 Nude)
  • Features: long-lasting oil control light texture, matte effect. Even skin tone, cover…
  • Directions: Always shake the bottle before use to activate. Pump foundation onto…
  • Best Foundation durable waterproof, Face makeup that covers wrinkles. Deep oil control,…
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TOP 7
Image of Maybelline 3600531632342 foundation
Maybelline New York Foundation, Superstay Active Wear 30 Hour Long-Lasting Liquid Foundation, Lightweight Feel, Water, Sweat and Transfer Resistant, 30 ml, Shade: 03, True Ivory
  • Contents: 1x Maybelline New York Superstay Activewear 30 Hour Long-lasting Liquid…
  • Oil-free, non-comedogenic formula will not clog pores, Dermatologist tested, Suitable…
  • Apply smoothly and evenly to face with fingertips or clean foundation brush, Pair…
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TOP 8
Image of Rimmel 34856804200 foundation
Rimmel Lasting Matte Full Coverage Light-weight Foundation 30ml, 200 Soft Beige
  • Model number: 34856804200
  • It's ultra-comfortable all day wear
  • With all day shine control, it's truly mattifying
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TOP 9
Image of Wet 'n' Wild E365C foundation
Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige
  • Item display volume: 30.0 milliliters
  • Item display weight: 43.0 grams
  • Skin type: normal
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TOP 10
Image of Maybelline 3600531401894 foundation
Maybelline New York Foundation, Superstay 24 Hour Longlasting Foundation, Lightweight Feel, Water and Transfer Resistant, 30 ml, Shade: 21, Nude Beige
  • Contents: 1x Maybelline New York Superstay 24 Hour Longlasting Foundation in Nude…
  • Please check PAO (Period After Opening) symbol which denotes the product expiry time,…
  • Oil-free, non-comedogenic formula will not clog pores, Dermatologist tested
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Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best foundations, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a foundation test. Last Update: 2023/01/27.