Best mascara 2023

Which is the best mascara in the UK?

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The 10 best mascaras to buy in the UK

The top 10 list of the best mascaras lists various brands and prices

Review10Best compares the best mascaras in the UK and selects the one by Maybelline as the best mascara. In a mascara buying guide, you can read more about the features of the different mascaras and see a recommendation on which mascara to buy in the UK in 2023. By considering the top list of mascaras, you can find the best mascaras and save time shopping online.


Table of contents

  1. Read the ultimate mascara buying guide
  2. View the mascara picks and see how they rank in the top list
  3. More about mascaras on the web

VIEW THE TOP 10 LIST →


Best mascaras: A complete buying guide

All you need to know before buying a great mascara

Picture of a mascara

Some ladies have lashes that are scanty and scattered. Not very many of them will opt for false eyelashes, yet every lady loves to have lush eyelashes that appear neat, well aligned, polished and alluring, and this is exactly what good mascaras are all about. In the following, we tell you what you need to know to choose the best mascara for your needs.

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What are mascaras?

Mascara is a beauty cosmetic applied to the eyelashes to lengthen, darken, define and thicken them. Mascara remains one of the most common cosmetics in the women's world, a cheap and easy way to beautify the eyes without false eyelashes. Although it can be made using several formulas, the core ingredients for making the best mascara remain wax, oil, and preservative. They come in cake, cream, and liquid forms. Nowadays, mascaras come with wands, that means brushes for applying the mascaras to the eyelashes, that come in different sizes and shapes.

Why should you buy a good mascara?

Mascara is primarily applied to the eyelashes to make them appear darker, thicker, longer and polished. However, the best mascaras have vitamins that protect the lashes and make them healthier, and color pigments that make them more beautiful and colorful.

Another picture of a mascara
How to choose the right mascara?

Choosing the right mascara is as important as getting one, and you can't get the best results using the wrong mascara. Failure to use the best mascara for your needs will break and eventually damage the eyelashes.

Here are a few things to look out for when picking great mascara for yourself:

  • Lash Type: The first point to consider when you want to choose the right mascara for you is your lash type. The best mascara for another may not necessarily be the best for you. Getting to know whether you have long or short lashes, thin lashes or stumpy lashes, straight or curvy lashes, will help you determine which mascara is best for you.
  • Formula: The next thing to look out for is the formula. Be sure that the formula will be mild with your lash type.
  • Wand: Most people tend to ignore and neglect this one, but the formula and the wand work hand in hand to give your lashes that brilliant look. Applying the same mascara with different wands produces different results and this is what makes the wand one of the things you should consider when shopping for mascaras.
What is the best kind of mascara in the UK?

Although the final choice when picking the best mascara for you will be largely influenced by your personal preference and budget, you might want to go for the following types of mascara.

Go ahead and give your lashes the best:

  • Lash Mascaras: These are arguably the best kind of mascara, as they offer an all-in-one effect. Lash mascaras extend the length, thicken and also curl your lashes, plus they are waterproof.
  • Waterproof Mascaras: For those who live in wetter areas, tropical areas, have an oily skin type or run very busy schedules, waterproof mascara will prove to be a smart choice for them as it will not smudge or smear off.
  • Curling mascaras: If curvy eyelashes are best for you, then curling mascaras should be your first choice. However, ladies with straight lashes may end up breaking or damaging their eyelashes.
  • Lengthening Mascaras: This type of mascaras usually contains nylon fibers that help in lengthening the lashes. Ladies with straight or short lashes should go for this type of mascaras.
  • Thickening Mascaras: Ladies with loose lashes should go for thickening mascaras with special wax to make their lashes look wider and thicker without making it too heavy.
…are you ready for the best picks of 2023?

Top 10 list of mascaras in the UK (January 2023)

The bestseller list compares brands and their mascaras. Which mascara is the best?
Best choice TOP 1
Image of Maybelline 0000030166967 mascara
Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7 ml, Shade: 01, Black
  • Contents: 1x Maybelline New York Lash Sensational Sky High Mascara in Black, 7 m…
  • Bendable Flex Tower mascara brush flexibly reaches every lash for full lash coverage,…
  • For best results: 1.) Curl lashes with an eyelash curler 2.) Apply an eyelash primer,…
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TOP 2
Image of Maybelline 3600531143459 mascara
Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.4 ml
  • Contents: 1x Mascara Maybelline New York Lash Sensational, Shade: Very Black, Volume:…
  • The low wax formula provides intense colour without sticking lashes together, Ophthalmologically…
  • Place the brush at the base of your lashes and slightly twist upward to cover all…
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Offer TOP 3
Image of Rimmel 34111095003 mascara
Rimmel Extra 3D Lash Volumising Mascara, 8ml
  • Vitamin E-enriched formula with film-formers, waxes and pigments
  • Hydrogels give lashes an ultra-smooth film for a healthy look
  • Smudge-proof mascara in extreme black colour
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TOP 4
Image of Maybelline 3600531584696 mascara
Maybelline New York False Lash Effect Mascara, The Falsies Lash Lift, Colour: Black, 9.6 ml
  • Contents: 1x Maybelline New York Mascara Falsies Lash Lift Wsh 01, Shade: Black,…
  • Formula contains fibres that fill lashes with a generous volume and lengthens their…
  • For a lifted lash effect, apply the mascara from root to tip, stretching the lashes…
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TOP 5
Image of Max Factor 81524141 mascara
Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black
  • Patented liquid lash formula coats lashes from root to tip
  • Volumising formula that doesn't clump, flake or smudge
  • Bold volume, length and thickness with perfect definition
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TOP 6
Image of Rimmel 108732342 mascara
Rimmel Extra Long Lash Mascara, Extreme Black, 8ml
  • Intense black colour
  • Patented lenghtening formula
  • Clump-free
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TOP 7
Image of Maybelline 162277 mascara
Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, Cosmic Black, 7.2ml
  • Conscious Packaging: Product will be delivered without plastic shrink wrap as an…
  • Contents: 1 x Maybelline New York Lash Sensational Sky High Mascara, For long lashes,…
  • Bendable Flex Tower mascara brush flexibly reaches every lash for full lash coverage,…
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TOP 8
Image of L'Oreal LRLCMW009 mascara
L'Oréal Paris Intense Volume Mascara, Eyelash Lengthening for Sensitive Eyes, Gentle and Flake Free, With Castor Oil, Lash Paradise, Black
  • Contents: 1x L'Oréal Paris Lash Paradise, Castor Oil Enriched Volumising Mascara,…
  • Upgraded formula enriched with Caring Oils and lash loving ingredients, Castor &…
  • Brush through your lashes from root to tip, repeating a few times, Layer multiple…
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TOP 9
Image of Maybelline PP502408 mascara
Maybelline Mascara, Lash Sensational Volumizing and Thickening Waterproof Mascara, Black
  • Product of Maybelline
  • Brush with six lengths of bristles
  • Avoid sticking lashes together
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TOP 10
Image of L'Oreal 3600520881799 mascara
L'Oréal Paris Intense Lengthening Mascara, Lash by Lash Precise Application, Up to 60% Longer Eyelashes, Telescopic Mascara, Black
  • Contents: 1x L'Oréal Paris Telescopic Mascara Magnetic Black, Precise Application…
  • High precision flexible multi-comb, Elastomer bristles with flat surface to glide…
  • Application: Comb through lashes from root to tip, repeat as desired for more volume…
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Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best mascaras, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a mascara test. Last Update: 2023/01/28.


Further resources about mascaras