Best moisturizer 2023

Which is the best moisturizer in the UK?

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The 10 best moisturizers to buy in the UK

The top 10 list of the best moisturizers lists various brands and prices

Review10Best compares the best moisturizers in the UK and selects the one by Embryolisse as the best moisturizer. In a moisturizer buying guide, you can read more about the features of the different moisturizers and see a recommendation on which moisturizer to buy in the UK in 2023. By considering the top list of moisturizers, you can find the best moisturizers and save time shopping online.


Table of contents

  1. Read the ultimate moisturizer buying guide
  2. View the moisturizer picks and see how they rank in the top list
  3. See other reviews related to moisturizers

VIEW THE TOP 10 LIST →


Best moisturizers: A complete buying guide

All you need to know before buying a great moisturizer

Picture of a moisturizer

Finding the best moisturizer can be difficult. There is a near-endless selection of products to choose from, all of which cater to different skin types and conditions, so knowing what moisturizer is best suited to your unique requirements is often a case of trial and error.

However, with a little bit of knowledge, it’s easy to understand what moisturizing products best suit your needs, so check out this handy buying guide for all the info you need.

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What are moisturizers?

Moisturizer is a type of skincare product known as an emollient. Available in lotions, creams, and ointments, moisturizers are applied to the skin to provide protection and added moisture. In this way, the best moisturizers are mimicking the natural function of sebum in healthy skin.

Why should you buy a good moisturizer?

There is a common misconception that only people with dry skin need to use a moisturizer - almost anyone could and should use this skincare product! Our skin naturally dries throughout the day, whether after a hot shower or stepping into the cold outdoor weather, in which case a good moisturizer can rehydrate the skin to leave it looking and feeling better.

Moreover, regular use of quality moisturizer helps to combat signs of aging, with moisturised skin looking young and supple for longer, especially when it combined with an SPF to reduce UV damage. Also, people with sensitive skin conditions find great relief from moisturizer, which can help reduce itchiness, inflammation, and dry patches.

Another picture of a moisturizer
How to choose the right moisturizer?

Like any cosmetic product, finding the best moisturizer can take some time as there are simply so many options available. To help narrow the selection, here are some things to look for in a good moisturizer:

  • Skin Type: Moisturizers cater to different skin types, with the formulas differing depending on what the skin needs, so always identify your skin type to ensure you choose a suitable product. For example, moisturizer for dry skin is usually much thicker to help alleviate dry patches, while people with oily skin benefit from moisturizers with low oil content.
  • Area of Application: Always consider where you are using the moisturizer to ensure you buy an appropriate product. For instance, because facial skin is thinner and more sensitive to body skin it requires a different moisturizer than the rest of the body, so always think where need to use the moisturizer. It’s usually good to have a separate product for your face and body.
  • Skin Conditions: If you have certain skin conditions then be mindful of what moisturizer you select. For example, people with acne or skin prone to breakouts should use lightweight products that feature fewer ingredients, such as a moisturizing lotion that contains hyaluronic acid.
What is the best kind of moisturizer in the UK?

Here are some of the main types of moisturizer currently available:

  • Humectant Moisturizer: A great moisturizer for most skin types, humectant products work especially well on oily skin, with the formula being absorbed very quickly to the water in the skin for improved hydration.
  • Emollient Moisturizer: Typically sold in cream form, emollient moisturizers are some of the most common and work by filling in gaps throughout the skin. It offers exceptional protection from dehydration, making it possibly the best moisturizer for dry skin.
  • Occlusive Moisturizer: Most ointment moisturizers are occlusive, providing a thick protective layer across the skin, resulting in a thick and often oily residue when applied. It’s a great choice for aged skin but not suitable for sensitive skin.
…are you ready for the best picks of 2023?

Top 10 list of moisturizers in the UK (January 2023)

The bestseller list compares brands and their moisturizers. Which moisturizer is the best?
Best choice TOP 1
Image of Embryolisse 3350900000899 moisturizer
Embryolisse Lait-Creme Concentre Multi-Function Nourishing Moisturizer 15 ml,3350900000899
  • Natural origin rich in essential fatty acids and vitamins
  • It can also be used for post-shaving care
  • The ideal make-up base for priming the complexion
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Offer TOP 2
Image of Simple 003991 moisturizer
Simple Kind to Skin Hydrating Light UK’s #1 Facial Skin Care brand* Moisturiser for 12-hour Moisturisation,125 ml (Pack of 1)
  • Did you notice that this bottle of moisturiser is a little darker than usual? That’s…
  • Simple Hydrating Light Moisturiser is vegan and certified cruelty-free by PETA –…
  • This hydrating moisturiser contains no artificial perfume or colour, and no harsh…
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TOP 3
Image of ROSVANEE ROS-M009 moisturizer
ROSVANEE Retinol Moisturizer Anti Aging Cream for Face, Neck and Eye with 2.5% Retinol, Hyaluronic Acid and Vitamins E & B5, Anti Wrinkle Deep Hydration Cream for Men & Women
  • RISK FREE GUARANTEE: 100% MONEY BACK GUARANTEE, No questions asked and No returns…
  • WORRY NO MORE: This moisturizer is great for all skin types looking for a youthful,…
  • EFFECTIVE & GENTLE: Reduce Appearance of Wrinkles, Dark Circles, Fine Lines &…
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TOP 4
Image of Neutrogena 05400 moisturizer
Neutrogena Sensitive Skin Oil-Free Facial Moisturizer, 118 ml
  • Unisex
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TOP 5
Image of ST. Ives 10077043104733 moisturizer
St Ives Timeless Skin Collagen Elastin Moisturizer Jar 283 g/10 oz
  • 283g/10oz Tub
  • Dermaologist Tested
  • With natural safflower seed oil
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TOP 6
Image of Lumin LUM19MZB moisturizer
Lumin Men’s Revitalizing Face Moisturizer Balm (2 oz.): Combat Dehydration, Sun Damage, and Post Shave Irritation - Anti-Aging Korean Made Grooming for the Modern Man - Achieve Your Best Look
  • Skincare Built for Men: Who says that only women should take care of their skin?…
  • Korean Made and Efficiently Formulated: Crafted in South Korea, we formulated our…
  • Hydrate and Repair Damage Overnight: Use the Moisturizing Balm to target dullness,…
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TOP 7
Image of CeraVe MB094800 moisturizer
CeraVe Moisturising Lotion, with hyaluronic acid and 3 essential ceramides, Daily Face & Body Moisturiser for Dry to Very Dry Skin (Packaging may vary) 236 ml (Pack of 1)
  • FAST ABSORBING: Hydrates without leaving skin feeling greasy and DEVELOPED WITH…
  • GENTLE ON SKIN: Fragrance-free and non-comedogenic
  • MOISTURE RETAINING INGREDIENTS: Formulated with hyaluronic acid to help retain skin's…
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TOP 8
Image of Eclat Skincare ECRETINOLCRM moisturizer
ORGANIC Retinol Cream for Face – Anti Wrinkle Cream Retinol Moisturizer - Retinol Face Cream and Deep Skin Anti Aging Cream Best Night Cream for Women
  • : Antioxidant vitamins A, C & E are often heat processed at 90°C. By the…
  • - : Our synergistic retinol cream features AGE-DEFYING VITAMINS & ANTIOXIDANTS.…
  • - - : Generic wrinkle creams either have too little retinol (<1%) to have an effect,…
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TOP 9
Image of L'Oreal 3600523464548 moisturizer
L'Oreal Paris Hydra Genius Hyaluronic Acid + Aloe Liquid Hydrating Moisturiser, Rehydrating and Reinvigorating Face Serum for Dry to Sensitive Skin [70ml]
  • For dry & sensitive skin
  • Instantly refreshes
  • Enriched with aloe water & hyaluronic acid
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TOP 10
Image of THE ORDINARY 2724623226514 moisturizer
The Ordinary Natural Moisturizing Factors + HA 100ml
  • It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides,…
  • This formula gives non-greasy hydration that acts as a direct topical supplement…
  • NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides,…
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Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best moisturizers, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a moisturizer test. Last Update: 2023/01/31.