Best perfume UK

Which is the best perfume 2023?

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The 10 best perfumes to buy in the UK

The top 10 list of the best perfumes lists various brands and prices

Review10Best compares the best perfumes in the UK and selects the one by Calvin Klein as the best perfume. In a perfume buying guide, you can read more about the features of the different perfumes and see a recommendation on which perfume to buy in the UK in 2023. By considering the top list of perfumes, you can find the best perfumes and save time shopping online.

Table of contents
  1. Read the ultimate perfume buying guide
  2. View the perfume picks and see how they rank in the top list
  3. See other perfume brands
  4. More about perfumes on the web


Best perfumes: A complete buying guide

All you need to know before buying a great perfume

Picture of a perfume

Finding the best perfume is never easy. Not only are there so many options available with new releases always around the corner, personal tastes often change over time, with many people looking for a great new perfume to try out.

Also, buying the best perfume as a gift can be a nightmare, as knowing someone else’s tastes is rarely easy. So, knowing what to look for in perfume and what options are available can make the process much easier.


What are perfumes?

Perfume is a term for any liquid fragrances applied to the body to produce a pleasant smell. There are various types of perfume available, all of which can be made from any number of ingredients. Typically, the best perfume is made from a combination of oils extracted from flowers and spices.

Why should you buy a good perfume?

A good perfume leaves a lovely smell behind, which many people enjoy.

There’s a rather simple reason to buy perfume - because you like it. Producing a nice smell on the body, people gain confidence when they find a great perfume that leaves them smelling wonderful. Some people feel more attractive when wearing an amazing perfume, while others associate the smell with strong memories (such as their mother’s perfume), and some just like smelling nice, so there is any number of reasons to buy perfume.

Perfume is also a great gift, so if you are struggling for ideas then it’s well worth consideration.

How to choose the right perfume?

Another picture of a perfume

There are so many different perfumes out there it can rather overwhelming trying to find one. Some people love many fragrances and struggle to decide on one, while others don’t really know what they want. Here’s some things to consider for finding the best perfume you can:

  • Concentration: The concentration of the perfume refers to its lasting power. Those with higher concentrations last longer, but are also more expensive. Consider how often you apply perfume, and how strong you like the smell to be after using it; those that love a strong scent throughout the day may want to opt for higher concentrations.
  • Fragrances: Finding the best perfume depends entirely on your fragrance preferences. There are so many perfumes available as there is an endless supply of ingredients that produce various fragrances. For example, floral fragrances utilise the scents from nature’s most pleasant-smelling flowers to mimic this smell, spicy fragrances consist of various exotic spices for a potent scent, while citrus fragrances produce a zesty scent. Always test various fragrances to see if you like their scents, while also thinking about previous perfumes their fragrance types to get an idea of what you might like.
  • Don’t test too many: Trying to many different perfumes is never a good idea. Our sense of smell can be easily confused when overloaded with various new smells, making it harder to determine which might be the best perfume. Try to use the blotters provided in-stores when shopping for a good perfume to get a better sense of the different fragrances and concentrations.

What is the best kind of perfume in the UK?

There’s so many great perfumes out there than finding a new one is rarely easy. Perfume types are categorised by their concentration levels:

  • Parfum: Considered by many to be the best perfume, Parfum is the type of perfumes with the highest concentrations, usually between 20-30%. A great perfume for anyone seeking a long-lasting fragrance, although it is quite costly compared to other types.
  • Eau de Parfum: The second highest concentration of perfume is known as Eau de Parfum. Expect to get around 5 hours’ worth of smell, while this type of perfume is better priced than Parfum, making it great choice for anyone seeking an affordable option.
  • Eau de Toilette: Perhaps the best-selling type of perfume, it offers concentrations between 5% and 15%, which last a few hours. Very affordable in most instances and with a wide variety of fragrances, this is the best perfume for anyone seeking a pleasant scent that isn’t too powerful.
…are you ready for the best picks of 2023?

Top 10 list of perfumes in the UK (October 2023)

The bestseller list compares brands and their perfumes. Which perfume is the best?
Best choice TOP 1
Image of Calvin Klein ‎BF-0088300196807_037055_Vendor perfume
Calvin Klein Eau de Toilette for Her, 100ml
  • spirited
  • 6.7 fl oz (200 ml)
  • A take on ck one scent designed to be worn by all
Image of Jimmy Choo JIMMY-048125 perfume
Jimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
  • All skin types
  • Long lasting fragrance
  • 60 ml bottle
Offer TOP 3
Image of Vera Wang 146628 perfume
Vera Wang Princess Eau de Toilette for Women, 100ml
  • Note: The color of the bottle is pinky/purple
  • 100 ml bottle
  • Base notes of amber and vanilla
Image of Hugo Boss 151163 perfume
BOSS Femme Eau de Parfum 50ml
  • Base Note: Amber
  • Fragrance Segment: Premium
  • Fragrance Classification: Eau de Parfum
Image of Katy Perry 10001223 perfume
Katy Perry Killer Queen Eau de Parfum for Women,100 ml (Pack of 1…
  • Base notes of sweet, fruity, woody, white floral, patchouli
  • Sweet and fruity scent
  • An eau de parfum for women
Image of Ted Baker TEDWM7546 perfume
Ted Baker Woman Pink EDT with Citurs Top Notes of Grapefruit and Blood…
  • TED BAKER BRANDED: 100ml Glass Bottle
  • SUBLTLE BASE NOTES: The base completes with an accord of musk, vanilla and vetiv…
  • DELICATE MIDDLE NOTES: The heart uses lily, freesia, jasmine, ylang-ylang and a touch…
Image of Paco Rabanne 10013356 perfume
Olympea by Paco Rabanne Eau De Parfum for Women, 50 ml
  • Base notes: sandalwood, amber
  • Heart notes: Vanilla, water jasmine, ginger lily
  • Top notes: Green tangerine, aquatic notes
Image of JEAN PAUL GAULTIER 8010737 perfume
Classique by Jean Paul Gaultier Eau De Toilette For Women 50ml
  • Item display weight: 0.1 kilograms
  • Item display volume: 50.0 milliliters
TOP 10
Image of Ted Baker TEDWM6259 perfume
Ted Baker Woman Limited Edition EDT with Fresh Top Notes of Green…
  • TED BAKER BRANDED: 100ml Glass Bottle
  • STYLISH AND FLORAL: Florals for every season? Don’t mind if we do. Womens limited…
  • COSY AND SOFT: Base notes of amber and creamy sandalwood
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best perfumes, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a perfume test. Last Update: 2023/10/01.

Further resources about perfumes