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Which is the best pillow 2023?

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The 10 best pillows to buy in the UK

The top 10 list of the best pillows lists various brands and prices

Review10Best compares the best pillows in the UK and selects the one by Slumberdown as the best pillow. In a pillow buying guide, you can read more about the features of the different pillows and see a recommendation on which pillow to buy in the UK in 2023. By considering the top list of pillows, you can find the best pillows and save time shopping online.

Table of contents
  1. Read the ultimate pillow buying guide
  2. View the pillow picks and see how they rank in the top list


Best pillows: A complete buying guide

All you need to know before buying a great pillow

Picture of a pillow

Finding the best pillow for your sleeping habits will only help you sleep better. Yet with so many options, choosing a good pillow often requires some research. Thankfully, there are many great pillows that are affordable, so it should certainly be possible to find something suitable.

Want to find the best pillows possible? Check out this helpful guide below for everything you need to know:


What are pillows?

A pillow is a piece of fabric, typically rectangular, that can be filled with various materials to provide cushioning for head support. Pillows come in many shapes, sizes, colors, and designs, with both natural and synthetic materials used for stuffing.

Why should you buy a good pillow?

A good pillow is essential for getting a good night’s sleep. Considering how much time we spend sleeping, it makes sense to make the most of it by using the best sleeping products possible, including a great pillow. Better still, people that suffer from various aches and pains may find a degree of relief when sleeping on the best pillow in relation to their sleeping habits. Plus, a good pillow won’t even cost that much, giving all the more incentive to buy one!

How to choose the right pillow?

Another picture of a pillow

There is an abundance of pillows out there, and each one may be the best choice for you. Different pillows offer different benefits, so it’s important to know what you need from one. Here are some things worth considering when looking for a great pillow:

  • Sleeping Position: Knowing your sleeping position is very important when choosing a pillow as it allows you to get the best choice for your habits. For instance, a thicker pillow is better for anyone that sleeps on their side, while those sleeping on their stomachs will benefit more from a thinner pillow. Back sleepers require a happy-medium between thickness, so be sure to know how you sleep!
  • Filling: There are many types of pillow fillings, some of which may be better for your sleeping habits or personal needs. For example, a memory foam filling is great for supporting the head and neck, while a feather pillow offers a lot adjustability and is very comfortable. Should you not have any specific issues, such as allergies and aches, then you can go for a filling you find most comfortable.
  • Sleep Issues: Some pillows are specifically designed to alleviate or treat sleep-related problems and symptoms. For instance, pillows that offer great support can help with snoring as well as aches and pains, while anti-allergy pillows offer relief from allergies.

What is the best kind of pillow in the UK?

As you probably know, there are several types of pillows available, all of which offer their own pros and cons depending on the user:

  • Memory Foam Pillows: Made from orthepedic foam materials that shape to your contours, they are fantastic pillows for support. This makes them ideal for anyone suffering from back or neck issues, or any general aches, pains, and stiffness in the upper body.
  • Down Pillows: The best pillow for comfort, down pillows are incredibly soft and cushiony thanks to their natural filling, typically the fluff of waterfowl or geese. Unlike standard feather pillows, there are no quills that may pop through the material and cause discomfort. They are quite expensive, however.
  • Feather Pillows: An affordable yet highly comfortable pillow, they’re usually filled with duck feathers to create a very soft cushioning. However, they do require more maintenance than most other pillows as the feathers tend to sink so need shaking to plump back up.
  • Synthetic Pillows: Featuring a synthetic filling such as polyester, these pillows are some of the best priced out there. They don’t last as long as other pillows, but are usually hypoallergic, making them the best pillows for anyone with allergies.
…are you ready for the best picks of 2023?

Top 10 list of pillows in the UK (March 2023)

The bestseller list compares brands and their pillows. Which pillow is the best?
Best choice TOP 1
Image of Slumberdown 4238AMZ77 pillow
Slumberdown Super Support Pillows 2-Pack - Firm Bed Pillow Neck Back…
  • MACHINE WASHABLE & DRYER FRIENDLY: We want to make life easier for you, that’s…
  • 2 PILLOWS / SIZE: Length 48cm x Width 74cm (Standard UK Sizing)
  • HYPOALLERGENIC: Wake up refreshed as this pillow do not contain any materials which…
Image of Silentnight 445238GE pillow
Silentnight Airmax Pillow – Air Mesh Sides Maximising Airflow…
  • GUARANTEE – 2 year manufacturer’s guarantee for ultimate peace of mi…
  • MADE IN THE UK – Crafted with love in the UK
  • MACHINE WASHABLE – Your pillow is machine washable at 40° keeping it fresh,…
Image of Umi S-01 pillow
Amazon Brand - Umi Bed Pillows Shredded Memory Foam Pillow for Neck…
  • [120 Nights Sleep Trial] Umi neck support pillow comes with 100% satisfaction support.…
  • [Comfort and Safety] The side sleeper pillows are ISPA, CertiPUR-EU and OEKO-TEX…
  • [Extra Soft Pillowcase] The case of pillows memory foam with aloe vera is made with…
Offer TOP 4
Image of Silentnight 444835GE pillow
Silentnight Ultrabounce Pack of 2 Pillows – Pair of Medium Support…
  • QUALITY GUARANTEE: 2 year manufacturer’s guarantee
  • MADE IN THE UK: Proudly made with care in the UK
  • MACHINE WASHABLE: Fully machine washable for bouncy freshness time and time agai…
Image of Adam Home DFE5-JNH-JU14 pillow
Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover- Premium…
  • PACK OF 2, PERFECTING SIZE Standard 48*74 cm (19*29 inches) Size Comes in Pack of…
  • BREATHABLE HYPOALLERGENIC Adam Home Hypoallergenic Luxury Pillows For Neck Pain are…
  • 3D HALLOWFIBER & SUPERIOR DURABILITY Adam Home Quilted Pillows are Ideal Combination…
Image of Silentnight 150095 pillow
Silentnight Deep Sleep Pillow Pack of 2 - Soft Hotel Bed Pillows 2…
  • GUARANTEE: 2 year manufacturer’s peace of mind guarantee
  • MADE IN THE UK: Proudly made in Manchester, UK
  • PACKAGING MAY VARY: Pack contains 2 Deep Sleep pillows, please note packaging may…
Image of Silentnight 442411GE pillow
Silentnight Essentials Collection Pillow, White, Pack of 2
  • 2 years manufacturer’s guarantee
  • Machine washable at 40 degrees Celsius, made with easy care microfibre for high recovery…
  • Soft support, suitable for front and back sleepers, hypoallergenic and made in the…
Image of GB TEXTILE  pillow
GB TEXTILE 4 Pack Deluxe Super Bounce Back Pillows - 2 Bedding Set…
  • They retain air and warmth well so they make a fat, reasonably firm pillow. We always…
  • This Great Value, then look no further. This pillow has good resistance as an ideal…
Image of ComfyCozy 1 pillow
ComfyCozy Luxury Memory Foam Pillow And Silk Eye Mask | Orthopedic…
  • HYPOALLERGENIC & EASY TO CLEAN: ComfyCozy pillows are made with a special breathable…
  • 100% DELUXE MEMORY FOAM: ComfyCozy pillows are made from the highest-grade non-toxic…
  • PERFECT FOR BACK & SIDE SLEEPERS: Our orthopedic neck pillow is designed to support…
TOP 10
Image of Elviros  pillow
Elviros Cervical Contour Memory Foam Pillow for Neck Pain Orthopedic…
  • REMOVABLE BREATHABLE PILLOWCASE: The Made of 100% Polyester. A breathable surface…
  • 100% PREMIUM MEMORY FOAM PILLOW: Elviros ergonomic sleeping pillow core is made of…
  • TWO HEIGHTS---DESIGNED FOR BACK & SIDE SLEEPING: Size 64L*38W*(12.5/10.5)H cm.…
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best pillows, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a pillow test. Last Update: 2023/03/26.