Best shampoo 2023

Which is the best shampoo in the UK?

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The 10 best shampoos to buy in the UK

The top 10 list of the best shampoos lists various brands and prices

Review10Best compares the best shampoos in the UK and selects the one by Alberto VO5 as the best shampoo. In a shampoo buying guide, you can read more about the features of the different shampoos and see a recommendation on which shampoo to buy in the UK in 2023. By considering the top list of shampoos, you can find the best shampoos and save time shopping online.


Table of contents

  1. Read the ultimate shampoo buying guide
  2. View the shampoo picks and see how they rank in the top list

VIEW THE TOP 10 LIST →


Best shampoos: A complete buying guide

All you need to know before buying a great shampoo

Picture of a shampoo

Investing in the best shampoos for your hair will help to maintain its appearance while keeping it healthy. However, with such a wide range of products to choose from, finding the best shampoo for your hair isn’t necessarily easy!

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What are shampoos?

Shampoo is a type of hair care product used for washing hair. It’s usually sold in a liquid gel, although some shampoos are sold in bar form, not unlike a bar of soap. Shampooing your hair involves wetting it before massaging in the product and then rinsing it. While ingredients can vary, most shampoos are used to achieve the same goal of cleaning hair without causing too much damage. It are often combined with hair conditioners and hair masks.

Why should you buy a good shampoo?

The best shampoo for your hair won’t only wash it clean, but keep it looking healthy and vibrant. In some cases, shampoo is specially designed to treat dandruff, while others can be used to maintain color-treated hair. So, whether you want your hair to look and feel clean or help deal with any hair-related issues, you will need a good shampoo product.

Another picture of a shampoo
How to choose the right shampoo?

With so many different types of shampoos available, it’s not a case of picking the first or cheapest option you see. In fact, cheap shampoo can often do more damage than good, so it’s always worth investing in the best shampoos.

Here are some important things to consider when looking for the right shampoo for your hair:

  • Hair Type: Perhaps the first thing that you should consider, and one that’s rather obvious given it's your hair, different shampoos are designed for different hair. For example, volumizing shampoo is better suited for fine or thin hair, while shampoo for color-treated hair is a good idea for anyone with highlights or dye.
  • Price: As previously mentioned, the cheapest shampoo is rarely the best shampoo. This is because the ingredients are often low-quality and the shampoo isn’t designed for certain hair types, so it’s best avoided. While more expensive, salon-quality shampoo will produce much better results, providing you with much healthier and attractive hair. Of course, you don’t need to pay extortionate amounts, but be sure to avoid anything that is notably cheap.
  • Ingredients: The ingredients of a shampoo will impact its effectiveness. For example, if you have dry or frizzy hair, then natural ingredients such as essential oils will be a great choice, so be mindful of what is good for your hair and what might not be. Also, if your hair is on the oilier side, you may require more robust ingredients such as those found in clarifying shampoos.
What is the best kind of shampoo in the UK?

If you’ve bought shampoo before, then you likely understand the sheer number of choices out there. There are simply countless types of shampoos available, all of which may or may not be suitable for hair and washing habits. Let’s take a look at the best kinds of shampoo available:

  • Clarifying Shampoo: Often referred to as deep cleansing shampoo, clarifying shampoo is the best type for dirtier hair. It’s designed to remove heavy build-ups of other hair products such as gel, wax, hairspray etc., so will be ideal for anyone that uses products like these.
  • Volumizing Shampoo: The best shampoo for thinning or fine hair, it’s designed to add volume to hair that may be lacking it. While not the strongest cleaner, volumizing shampoo still does a good job washing hair with the added benefit of providing more body.
  • Dry & Damaged Hair Shampoo: As the name suggests, dry hair shampoo is the best shampoo for anyone with dry or brittle hair. They utilize mild ingredients to ensure they don’t cause further damage and dryness, working to gently clean the hair while protecting it.
  • Coloured Hair Shampoo: For anyone that dyes their hair, colored hair shampoo is a must for maintaining the color and shine. Often contain color boosters to help keep the hair looking as vibrant as possible.
  • Two-in-One Shampoo: Combines both a shampoo and hair conditioner in one product. Useful for anyone that doesn’t use a separate conditioner but would like their hair to remain in great condition.
…are you ready for the best picks of 2023?

Top 10 list of shampoos in the UK (January 2023)

The bestseller list compares brands and their shampoos. Which shampoo is the best?
Best choice TOP 1
Image of Alberto VO5 3629425 shampoo
VO5 Nourish My Shine Shampoo Infused with 5 Vital Oils for Damaged Hard, 250ml (Pack of 1)
  • Don’t forget to leave a product review and share your best hair shampoo and…
  • Follow up with VO5 Nourish My Shine Conditioner for optimal nourishment and a super…
  • At VO5 we believe hair shouldn’t be dull, life shouldn’t be boring and…
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Offer TOP 2
Image of L'Oreal 3600523586417 shampoo
L'Oreal Elvive Dream Lengths Long Hair Shampoo, 500ml
  • Fights hair loss & maintains the natural balance of the scalp
  • Keeps hair silky smooth & Luscious whilst taming flyway's
  • Directions : Use like a regular shampoo. Apply to wet hair. Lather. Rinse
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TOP 3
Image of Alberto Balsam T870554 shampoo
Alberto Balsam Strawberries & Cream Shampoo 6 x 350 ml
  • Gently cleanses
  • With strengthening pro-vitamin B5
  • Hair smells as good as it feels!
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TOP 4
Image of Faith In Nature FAIGRAO2J shampoo
Faith In Nature Natural Grapefruit and Orange Shampoo, Invigorating, Vegan and Cruelty Free, No SLS or Parabens, For Normal to Oily Hair, 400 ml
  • Vegan Society Approved and cruelty free hair care
  • 99 Percent natural origin ingredients and 100 Percent natural fragrance
  • Paraben free and SLS free
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TOP 5
Image of Dove 9016361 shampoo
Dove Nutritive Solutions Daily Moisture 2 in 1 shampoo and conditioner that leaves hair silky smooth Shampoo + Conditioner for dry, damaged hair 400 ml pack of 6
  • For best results, use Daily Moisture hair shampoo and conditioner regularly to visibly…
  • This shampoo and hair conditioner is suitable for daily use, so your hair is smooth,…
  • With regular use, Dove Nutritive Solutions 2 in 1 shampoo progressively nourishes…
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TOP 6
Image of Dove 107185341 shampoo
Dove Intensive Repair Shampoo 400 ml
  • Protects against breakage for 5x less split ends
  • Reconstructs hair from the inside
  • With keratin repair actives
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TOP 7
Image of Alberto Balsam 107956782 shampoo
Alberto Balsam Shampoo, Sunkissed Raspberry, 350ml
  • This shampoo gives you a fresh burst
  • Gently cleansing and caring formula moisturises and revitalises dry, damaged hai…
  • The daily hair shampoo infuses moisture and restores shine with revitalising pro-vitamin…
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TOP 8
Image of OGX V97670 shampoo
OGX Biotin & Collagen Hair Thickening Shampoo, 385ml
  • Sulfate free hair shampoo
  • Shampoo with biotin, collagen and wheat proteins
  • Thicker-looking hair with added volume
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TOP 9
Image of OGX 108224137 shampoo
OGX Argan Oil of Morocco Sulfate Free Shampoo for Dry Hair, 385ml (Pack of 1)
  • Packaging may vary
  • For best results use the entire argan oil of Morocco collection: shampoo, conditioner,…
  • Sulfate free hair shampoo
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TOP 10
Image of L'Oreal 3600523705108 shampoo
Elvive Haircare L'Oreal Dream Lengths Long Hair Shampoo, 700 ml
  • Buy it now
  • Helps to reinforce the hair to protect against breakage
  • Creamy, caring formula
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Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best shampoos, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a shampoo test. Last Update: 2023/01/31.