Best toothpaste UK

Which is the best toothpaste 2023?

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The 10 best toothpastes to buy in the UK

The top 10 list of the best toothpastes lists various brands and prices

Review10Best compares the best toothpastes in the UK and selects the one by COLGATE as the best toothpaste. In a toothpaste buying guide, you can read more about the features of the different toothpastes and see a recommendation on which toothpaste to buy in the UK in 2023. By considering the top list of toothpastes, you can find the best toothpastes and save time shopping online.

Table of contents
  1. Read the ultimate toothpaste buying guide
  2. View the toothpaste picks and see how they rank in the top list


Best toothpastes: A complete buying guide

All you need to know before buying a great toothpaste

Picture of a toothpaste

It is easy to assume that buying the best toothpaste is a simple task, yet with so many options out there finding the right toothpaste for your teeth and gums is often easier said than done! There are dozens of variations of toothpaste, all of which offer certain benefits, so it is important to choose one that is best-suited for your dental needs. Check out this guide for advice on how to get the best toothpaste for your oral hygiene.


What are toothpastes?

Toothpaste is an oral hygiene product used to clean and protect teeth. While different types of toothpaste offer certain benefits, they all work by removing plaque and food from teeth, helping to prevent tooth decay and gum disease.

Why should you buy a good toothpaste?

The best toothpastes promote healthy teeth and gums. Not only does a good toothpaste clean your teeth, but protect it from decay while also leaving the teeth looking much cleaner. Furthermore, different types of toothpaste can offer various benefits. For instance, whitening toothpaste is great for maintaining the aesthetics of your teeth, while cavity protection toothpaste will help to protect teeth from decay.

How to choose the right toothpaste?

Another picture of a toothpaste

To choose the best toothpaste for your oral hygiene, it is important to know what you need from your toothpaste. If your teeth are quite healthy, then you may not need a specific kind of toothpaste, whereas those suffering from dental issues may require a more specialized product. Here are some things worth considering:

  • Fluoride: The best toothpaste products contain fluoride, an active ingredient essential for fighting tooth decay. You’ll want to make sure fluoride is present in any toothpaste you buy, as it will protect your enamel from acids that accelerate tooth decay.
  • Special Needs: Everyone will have their own needs when it comes to dental hygiene, so it’s important to pick the best toothpaste for your own teeth. For example, if you have sensitive teeth then a sensitive toothpaste will be the best option, while those suffering from gum disease will need an appropriate toothpaste for this problem. However, if your teeth are in great condition then you may not need a toothpaste with certain active ingredients.

What is the best kind of toothpaste in the UK?

As mentioned before, there is a huge range of toothpaste available, each one containing any number of ingredients. While finding the best toothpastes for your teeth can be difficult, most have a rather self-explanatory name that should make it easier:

  • Toothpastes for Children: The best-suited toothpaste for children’s teeth, it contains less fluoride than those found in products for adult teeth. Children’s teeth are much more sensitive than adults, so the toothpaste can’t have as many abrasives either. They also tend to carry child-friendly flavors such as bubble-gum.
  • Whitening Toothpastes: As the name suggests, this is the best toothpaste for restoring the natural whiteness to teeth. This is a great product for people whose teeth are more prone to stainings, such as smokers or coffee drinkers. This type of toothpaste contains more cleaners and abrasives than others to ensure that they can remove or at least reduce stains.
  • Sensitive Toothpastes: A fantastic toothpaste for anyone suffering from sensitive teeth, it makes drinking and eating hot or cold products much more bearable. They contain active ingredients that offer pain relief from hypersensitivity, which can often occur due to tooth decay.
  • Anti-Decay Toothpastes: This type of toothpaste is probably one of the most common, as all good toothpastes should offer protection from decay. Their main active ingredient is fluoride, which is proven to prevent tooth decay.
  • Anti-Plaque Toothpastes: The best toothpaste for fighting gum disease, they work by fighting plaque build-ups that cause the bacteria that cause gum disease. Even those that already have gum disease can benefit from this type of toothpaste, as it can inhibit the bacteria that worsen the condition.
…are you ready for the best picks of 2023?

Top 10 list of toothpastes in the UK (June 2023)

The bestseller list compares brands and their toothpastes. Which toothpaste is the best?
Best choice TOP 1
Image of COLGATE 61001416 toothpaste
Colgate Max White Sparkle Diamonds Toothpaste 75 ml, Teeth Whitening…
  • +10x longer lasting cooling* vs. regular fluoride toothpaste
  • Fights cavities and keeps the mouth healthy
  • Strengthens and shines tooth enamel
Offer TOP 2
Image of Aquafresh GHB333864 toothpaste
Aquafresh Complete Care Extra Fresh Flouride Toothpaste, 100ml (Pack…
  • ADVANCED TRIPLE PROTECTION FOR THE WHOLE FAMILY: in a fresh minty flavour the family…
  • STRENGTHENS ENAMEL: Aquafresh Complete Care Extra Fresh toothpaste provides all the…
  • FIGHTS THE SOURCE OF BAD BREATH: Go beyond freshening – purify your breath.…
Image of COLGATE PL07311A toothpaste
Colgate Total Whitening Fluoride Toothpaste 125ml | effective stain…
  • The fluoride toothpaste also reduces tartar, protects sensitive teeth, freshens breath…
  • This antibacterial toothpaste also protects against cavities, removes plaque, revitalises…
  • Superior bacteria reduction on teeth, tongue, cheeks & gums vs. non-antibacterial…
Image of Oral-B 5013965953361 toothpaste
Oral-B 123 Fresh Mint Toothpaste 100 ml, Fluoride Toothpaste For Adults…
  • Ideal for adults and children as of 6 years
  • Freshening and good taste toothpaste
  • Cleans and helps teeth regain their natural whiteness in a gentle way
Image of COLGATE 61010898 toothpaste
Colgate Advanced White Toothpaste, 6 x Multi Action Whitening Toothpastes…
  • Info – Brush for 2 minutes, twice daily. Not for the use of children under…
  • Enamel friendly – Colgate's toothpaste is enamel friendly, so you can…
  • Whitening – This tooth whitening toothpaste allows you to get up to one shade…
Image of COLGATE GB00475A toothpaste
Colgate Max White One Whitening Toothpaste, Teeth Whitening Toothpaste…
  • Enjoy a more confident, bright smile, when you use this teeth whitening toothpas…
  • The whitening toothpaste also helps to keep your enamel strong and gums healthy by…
  • With its whitening accelerators, this teeth whitening toothpaste helps you to get…
Image of COLGATE PL07545A toothpaste
Colgate Cool Stripe Toothpaste Pump, 100 ml
  • Refreshing taste
  • Fights cavities
  • Freshens breath
Image of COLGATE GB00505A toothpaste
Colgate Deep Clean Whitening Toothpaste, 3 x 75 ml | Helps remove…
  • Children of 6 years and younger: use a pea size amount for supervised brushing to…
  • Deep cleaning toothpaste that leaves your teeth feeling healthy and strong
  • With regular brushing, the formula helps remove plaque and is clinically proven to…
Image of Sensodyne 60000000130972 toothpaste
Sensodyne Daily Care Gentle Whitening Fluoride Toothpaste, 75ml (Pack…
  • Sensodyne Daily Care comes in a tasty mint flavour to leave your mouth feeling clean…
  • Protects against tooth decay and promotes gum health for sensitive oral care
  • Fluoride toothpaste strengthens enamel for strong teeth and healthy gums*
TOP 10
Image of COLGATE 105697561 toothpaste
Colgate Max White Luminous Toothpaste 75ml, Teeth Whitening Toothpaste…
  • *Helps to reduce plaque with regular brushing
  • The teeth whitening toothpaste also helps to keep your enamel strong and gums healthy*,…
  • With its SmartFoam System, the whitening toothpaste thoroughly cleans everywhere…
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. For the list of the best toothpastes, we consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. It is not a toothpaste test. Last Update: 2023/06/04.